NARS L'Amour, Toujours L'Amour #7 is a cool taupe with a matte finish that is discontinued and retails for $25.00. In comparison, Laura Mercier Au Naturel is a warm brown with a satin finish that is permanent in palette and retails for $29.00.
Laura Mercier Au Naturel is 85% similar — it is lighter, warmer.