Gucci Beauty Diana Amber (508) is a warm plum with a natural finish that is permanent and retails for $42.00. In comparison, Lancome Lie de Vin (192) is a cool red with a luminous finish that is permanent and retails for $32.00.
Lancome Lie de Vin (192) is 85% similar — it is more shimmery, darker, more pigmented, less glossy.