Haus Labs Deep Amethyst Shimmer is a warm plum with a sparkle finish that is permanent and retails for $24.00. In comparison, Natasha Denona Swing (402M) is a warm plum with a pearl finish that is permanent in palette and retails for $29.00.
Natasha Denona Swing (402M) is 85% similar — it is less shimmery, cooler.