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Haus Labs Cobalt Matte is a cool blue with a matte finish that is permanent and retails for $22.00. In comparison, Sephora My Boyfriend's Jeans (29) is a cool blue with a pearl finish that is permanent and retails for $11.00.
Sephora My Boyfriend's Jeans (29) is 90% similar — it is more shimmery, darker.
