Guerlain #67 is a cool fuchsia with a luminous finish that is permanent and retails for $36.00. In comparison, Marc Jacobs Beauty Voila! (120) is a cool fuchsia with a natural finish that is discontinued and retails for $30.00.
Marc Jacobs Beauty Voila! (120) is 85% similar — it is less shimmery, lighter, less glossy.