Gucci Beauty Wife vs. Secretary (602) is a warm lavender with a natural finish that is permanent and retails for $42.00. In comparison, Wet 'n' Wild 15 Minutes Aflame is a warm fuchsia with a pearl finish that is permanent and retails for $0.99.
Wet 'n' Wild 15 Minutes Aflame is 85% similar — it is more shimmery, darker, more pigmented.