Guerlain #72 is a cool fuchsia with a luminous finish that is permanent and retails for $36.00. In comparison, Gucci Beauty Vantine Fuchsia (402) is a cool fuchsia with a luminous finish that is permanent and retails for $42.00.
Gucci Beauty Vantine Fuchsia (402) is 90% similar — it is less shimmery, warmer.