Gucci Beauty Vantine Fuchsia (402) is a cool fuchsia with a natural finish that is permanent and retails for $42.00. In comparison, Guerlain #72 is a cool fuchsia with a luminous finish that is permanent and retails for $36.00.
Guerlain #72 is 85% similar — it is more shimmery, darker, more pigmented, cooler.