Wet 'n' Wild 15 Minutes Aflame is a warm fuchsia with a pearl finish that is permanent and retails for $0.99. In comparison, Gucci Beauty Love Before Breakfast (403) is a cool fuchsia with a natural finish that is permanent and retails for $42.00.
Gucci Beauty Love Before Breakfast (403) is 90% similar — it is less shimmery, darker, cooler.