YSL Prune Avenue (54) is a cool plum with a luminous finish that is permanent and retails for $38.00. In comparison, Gucci Beauty Jody Wild Mauve (714) is a cool plum with a luminous finish that is permanent and retails for $42.00.
Gucci Beauty Jody Wild Mauve (714) is 85% similar — it is less shimmery, lighter.
