Shiseido Rouge Rum Punch (RD504) is a neutral plum with a natural finish that is discontinued and retails for $28.00. In comparison, Gucci Beauty Jody Wild Mauve (714) is a cool plum with a luminous finish that is permanent and retails for $42.00.
Gucci Beauty Jody Wild Mauve (714) is 90% similar — it is less shimmery, cooler.