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Revlon Black Cherry (012) is a neutral plum with a luminous finish that is permanent and retails for $9.99. In comparison, Gucci Beauty Jody Wild Mauve (714) is a cool plum with a luminous finish that is permanent and retails for $42.00.
Gucci Beauty Jody Wild Mauve (714) is 90% similar — it is less shimmery, cooler.