ColourPop Berry Me in Lipsticks is a neutral plum with a cream finish that is limited edition and retails for $10.00. In comparison, Gucci Beauty Jody Wild Mauve (714) is a cool plum with a luminous finish that is permanent and retails for $42.00.
Gucci Beauty Jody Wild Mauve (714) is 85% similar — it is less pigmented.
