Gucci Beauty I Dream Too Much (310) is a warm orange with a luminous finish that is permanent and retails for $42.00. In comparison, ColourPop Oouuuu! is a warm orange with a satin finish that is limited edition and retails for $10.00.
ColourPop Oouuuu! is 80% similar — it is lighter, more pigmented, cooler, less glossy.