ColourPop Nu Wave is a cool red with a satin finish that is limited edition and retails for $10.00. In comparison, Gucci Beauty Eadie Scarlet (502) is a cool red with a natural finish that is permanent and retails for $42.00.
Gucci Beauty Eadie Scarlet (502) is 85% similar — it is more shimmery, less pigmented, warmer.