Make Up For Ever True Crimson (410) is a warm red with a satin finish that is permanent and retails for $23.00. In comparison, Gucci Beauty Amy Blush (518) is a warm orange with a luminous finish that is permanent and retails for $42.00.
Gucci Beauty Amy Blush (518) is 85% similar — it is less shimmery, lighter, less pigmented, warmer.