Gucci Beauty Amy Blush (518) is a warm orange with a luminous finish that is permanent and retails for $42.00. In comparison, Make Up For Ever True Crimson (410) is a warm red with a satin finish that is permanent and retails for $23.00.
Make Up For Ever True Crimson (410) is 85% similar — it is more shimmery, darker, more pigmented, cooler.