Estee Lauder Intriguing is a cool berry with a luminous finish that is permanent and retails for $30.00. In comparison, YSL Exquisite Plum (22) is a cool berry with a glossy finish that is permanent and retails for $34.00.
YSL Exquisite Plum (22) is 90% similar — it is brighter, cooler, glossier.