Gucci Beauty Eadie Scarlet (502) is a cool red with a natural finish that is permanent and retails for $42.00. In comparison, Estee Lauder Genius (913) is a warm plum with a luminous finish that is permanent and retails for $32.00.
Estee Lauder Genius (913) is 85% similar — it is less shimmery, darker, brighter, glossier.