Estee Lauder Genius (913) is a warm plum with a luminous finish that is permanent and retails for $32.00. In comparison, Gucci Beauty Eadie Scarlet (502) is a cool red with a natural finish that is permanent and retails for $42.00.
Gucci Beauty Eadie Scarlet (502) is 85% similar — it is more shimmery, lighter, more muted, less glossy.