Dior Gravity (094) is a cool purple with a sparkle finish that is permanent and retails for $29.50. In comparison, NARS L'Amour, Toujours L'Amour #12 is a neutral purple with a sparkle finish that is discontinued and retails for $25.00.
NARS L'Amour, Toujours L'Amour #12 is 80% similar — it is less shimmery, darker, warmer.