ColourPop Now and Zen is a warm gold with a metallic finish that is permanent and retails for $4.50. In comparison, NARS L'Amour, Toujours L'Amour #5 is a warm gold with a metallic finish that is discontinued and retails for $25.00.
NARS L'Amour, Toujours L'Amour #5 is 90% similar — it is less shimmery, warmer.