ColourPop Diggin' U is a warm brown with a matte finish that is limited edition and retails for $4.50. In comparison, Natasha Denona Terracotta (62S) is a warm brown with a satin finish that is permanent in palette and retails for $29.00.
Natasha Denona Terracotta (62S) is 85% similar — it is more shimmery, warmer.
