ColourPop Candy Paint is a warm brown with a matte finish that is permanent and retails for $6.00. In comparison, Sephora + Pantone Universe Pure Marsala is a warm plum with a satin finish that is limited edition and retails for $18.00.
Sephora + Pantone Universe Pure Marsala is 80% similar — it is more shimmery, brighter, warmer.