Maybelline Plum for Me is a cool berry with a cream finish that is permanent and retails for $7.49. In comparison, Chanel Pourpre Etoile (168) is a neutral berry with a satin finish that is limited edition and retails for $40.00.
Chanel Pourpre Etoile (168) is 80% similar — it is more shimmery, darker, warmer.