Bobbi Brown Ivory is a cool beige with a matte finish that is permanent in palette and retails for $22.00. In comparison, Too Faced Jingle All the Way Eyeshadow #10 is a cool white with a matte finish that is limited edition and retails for $16.00.
Too Faced Jingle All the Way Eyeshadow #10 is 80% similar — it is lighter, brighter, cooler.