ColourPop Koala Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “vibrant pastel lavender.” It is a brightened, lavender purple with cool undertones and a very matte finish. The consistency was a little thinner, and it had a tendency to streak while applied. It dried down very quickly, and there was noticeable flaking after four hours of wear until it was somewhat patchy at the six-hour mark. The formula was a little drying overall. Urban Decay Vanity Kills (DC, $18.00) is lighter, cooler (90% similar). MAC Lavender Jade (P, $19.00) is lighter, less glossy (90% similar). ColourPop Brills (LE, $7.00) is warmer, glossier (90% similar). Rare Beauty Daring (P, $20.00) is darker, warmer (85% similar). MAC Strutting Fabulous (LE, $19.00) is darker, glossier (90% similar). Urban Decay Shallow (DC, $18.00) is darker, glossier (85% similar). ColourPop Lemon Drop (LE, $6.50) is darker (85% similar). MAC Weekend 2 (LE, $19.00) is lighter, glossier (85% similar). MAC Kawaii Party (LE, $18.50) is warmer (85% similar). ColourPop Boa (P, $6.00) is lighter, warmer (80% similar). MAC Plum Princess (LE, $19.00) is darker, more muted, glossier (80% similar). Fenty Beauty One of the Boyz (P, $18.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

ColourPop Lychee Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “bright warm violet.” It’s a brightened, magenta purple with warm undertones and a flat, matte finish. It had mostly opaque pigmentation, but this is a shade that dried very quickly and tended to “crack” a bit once I smiled and emphasized my natural lip lines. The color wore for nearly eight hours all in all, though there was some uneven fading through the center. It started to feel drying after four hours of wear. KVD Beauty K-Dub (P, $20.00) is lighter, cooler (90% similar). Urban Decay Bittersweet (DC, $22.00) is lighter, glossier (90% similar). Anastasia Madison (P, $20.00) is darker, more muted (90% similar). MAC Viva Glam Ariana Grande 2 (LE, $19.00) is lighter, glossier (90% similar). Maybelline Vibrant Violet (P, $7.99) is darker, glossier (90% similar). Urban Decay Crank (P, $18.00) is darker, more muted (90% similar). Urban Decay Exhibition (DC, $18.00) is lighter (90% similar). Make Up For Ever Dashing Plum (214) (P, $23.00) is lighter, warmer, glossier (90% similar). KVD Beauty Susperia (P, $20.00) is lighter, more muted, cooler (95% similar). MAC Stylist's Tip (LE, $19.00) is glossier (90% similar). MAC Heroine (P, $19.00) is glossier (90% similar). ColourPop Drive In (LE, $6.50) is lighter (85% similar). Urban Decay Wavelength (P, $22.00) is lighter, more muted (85% similar). Dior Superstitious Matte (789) (P, $35.00) is darker, more muted, glossier (85% similar). Too Faced Unicorn (P, $21.00) is darker, more muted (85% similar). MAC Hey, Boy, Hey! (LE, $19.00) is darker, more muted, warmer (85% similar). Anastasia Vintage (P, $20.00) is darker (80% similar). Makeup Geek Grapevine (LE, $12.00) is darker, more muted, cooler (85% similar). MAC Have Your Cake (LE, $19.00) is lighter, glossier (85% similar). KVD Beauty LUV (P, $19.00) is darker, glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.

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ColourPop Koala Ultra Matte Liquid Lipstick

ColourPop Koala Ultra Matte Liquid Lipstick

ColourPop Koala Ultra Matte Liquid Lipstick

ColourPop Koala Ultra Matte Liquid Lipstick

ColourPop Koala Ultra Matte Liquid Lipstick

ColourPop Koala Ultra Matte Liquid Lipstick

ColourPop Lychee Ultra Matte Liquid Lipstick

ColourPop Lychee Ultra Matte Liquid Lipstick

ColourPop Lychee Ultra Matte Liquid Lipstick

ColourPop Lychee Ultra Matte Liquid Lipstick

ColourPop Lychee Ultra Matte Liquid Lipstick

ColourPop Lychee Ultra Matte Liquid Lipstick