ColourPop Chi Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “cool-toned nude beige.” It’s a muted, medium brown with subtle, neutral-to-cool undertones and a slight rosy tint. It had a matte finish with rich, opaque coverage that applied evenly and smoothly. It dried down to a transfer-free finish, but it wasn’t as flat/pure matte as a lot of liquid lipsticks can be. It tended to stretch and show lip lines when I smiled, though the color itself lasted for six hours before fading. It was slightly drying. Kaleidos Echo Valley (P, $12.00) is less shimmery, cooler (95% similar). MAC Styled in Sepia (LE, $19.00) is darker, glossier (90% similar). MAC Easy Babe (LE, $19.00) is cooler (90% similar). Anastasia Starfish (P, $20.00) is cooler (90% similar). Maybelline Carnal Brown (P, $7.49) is darker (85% similar). Anastasia Dread (P, $18.00) is cooler (85% similar). ColourPop Pillow Talk (P, $6.00) is lighter, cooler (85% similar). ColourPop Mess Around (P, $7.00) is darker, glossier (85% similar). KVD Beauty Bow 'n' Arrow (P, $20.00) is cooler (80% similar). ColourPop Beeper (DC, $6.50) is cooler (80% similar). Make Up For Ever Neutral Beige (107) (P, $20.00) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

ColourPop Kae Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep warm yellow brown.” It’s a muted, dark brown with warm, reddish tones and a matte finish. The consistency was thin and runny but applied fairly smoothly and evenly. It dried down fairly quickly and tended to emphasize lip lines when I smiled or stretched my lips at all. The color faded a little more noticeably from the center of the lips, though most of the color was intact after seven horus of wear. This shade was moderately drying on me. ColourPop Limbo (DC, $6.50) is darker, cooler (90% similar). Anastasia Maude (P, $20.00) is darker (90% similar). KVD Beauty Hilda (LE, $20.00) is lighter (90% similar). Too Faced Naughty by Nature (P, $21.00) is cooler (90% similar). ColourPop Good Times (LE, $7.00) is darker, cooler (90% similar). NYX Maison (P, $6.00) is cooler (90% similar). Maybelline Coffee Addiction (DC, $7.49) is cooler, glossier (90% similar). ColourPop Cinnamon (LE, $10.00) is lighter (85% similar). Anastasia Bittersweet (LE, $20.00) is cooler (85% similar). Anastasia Malt (P, $20.00) is darker, cooler (85% similar). Tarte Crop Top (P, $20.00) is lighter, glossier (85% similar). Sephora Spice (P, $14.00) is darker, cooler (85% similar). Tarte Fortune (P, $20.00) is lighter (85% similar). Anastasia #8 (Vol. 1) (PiP, ) is lighter (85% similar). KVD Beauty Plath (LE, $20.00) is lighter, cooler (80% similar). ColourPop Love Bug (DC, $6.50) is cooler (85% similar). KVD Beauty Crucifix (P, $20.00) is cooler (85% similar). ColourPop Chilly Chili (LE, $6.50) is cooler (85% similar). MAC Patricia Bright (LE, $19.00) is darker, cooler, glossier (80% similar). Rare Beauty Thrilling (P, $20.00) is darker, cooler (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop Rooch Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deepened russet wine.” It’s a dark, burgundy red with warm undertones and a matte finish. It reflects almost copper at times (I noticed this even in person; it’s an effect that seems heightened by camera but I noted it as I watched it dry down before seeing the photos for once!), even though it doesn’t seem shimmery. This one dried down unevenly with some parts of it drying down surprisingly quickly while other areas seemed to take longer to fully dry down. The texture was drier, not smooth to the touch, and flaked away and faded heavily from the center of the mouth. It was pretty drying over the six and a half hours it lasted. KVD Beauty Vampira (P, $20.00) is cooler (95% similar). ColourPop And Chill (DC, $6.50) is cooler (90% similar). Pat McGrath McMenamy (LE, $38.00) is cooler (85% similar). MAC Deep Love (LE, $19.00) is darker, cooler, glossier (85% similar). ColourPop Prim (P, $7.00) is cooler, glossier (85% similar). Obsessive Compulsive Cosmetics Anita (DC, $18.00) is darker, cooler, glossier (85% similar). Milani Crush (LE, $8.99) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

See more photos & swatches!

ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Chi Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Kae Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick

ColourPop Rooch Ultra Matte Liquid Lipstick