2020 Readers' Choice Awards

Drum roll please…. here are the winners, as chosen by readers, for the 2020 Readers’ Choice Awards! You nominated, you voted, and these are the results. We have included runner-ups and the rest of the nominees, should be you looking for recommendations in any of the categories.

Best of the Year

Category Winner
Best High-End Beauty Brand Pat McGrath
Best Budget Beauty Brand ColourPop
Most Innovative Beauty Brand The Ordinary
Most Underrated Beauty Brand Sydney Grace
Best Niche Beauty Brand Lisa Eldridge
Best New Product Anastasia Jackie Aina
Best Eyeshadow Palette Anastasia Jackie Aina

Best Eye Products

Category Winner
Best Eyeshadow Base Urban Decay Eyeshadow Primer Potion
Best Cream Eyeshadow ColourPop Super Shock Shadow
Best Loose Eyeshadow MAC Pigment
Best Powder Eyeshadow ColourPop Pressed Powder Shadow
Best Liquid Eyeliner Stila Stay All Day Waterproof Liquid Eyeliner
Best Pencil Eyeliner Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Best Cream/Gel Eyeliner Bobbi Brown Long-Wear Gel Eyeliner
Best High-End Mascara Lancome Monsieur Big Mascara
Best Budget Mascara L'Oreal Voluminous Lash Paradise

Best Face Products

Category Winner
Best Face Primer Charlotte Tilbury Hollywood Flawless Filter
Best Concealer NARS Radiant Creamy Concealer
Best Foundation Giorgio Armani Luminous Silk Liquid Foundation
Best Setting Powder Laura Mercier Loose Setting Powder
Best Bronzer Physicians Formula Butter Bronzer
Best Highlighter Becca Shimmering Skin Perfector Pressed
Best Powder Blush NARS Powder Blush
Best Cream Blush Glossier Cloud Paint
Best Brand for Makeup Brushes Real Techniques

Best Lip Products

Category Winner
Best Lipstick MAC Lipstick
Best Lipgloss Fenty Beauty Gloss Bomb Lip Luminizer
Best Lip Balm Laneige Lip Glowy Balm

Best Nail Products

Category Winner
Best Brand for Nail Lacquer OPI