2020 Editor's Choice Awards

I’m pleased to announce the winners of the 2020 Editor’s Choice Awards! These are my absolute, all-time favorites across various categories, with each category having two winners: a high-end and a budget-friendly (assuming I have a strong favorite for each). If you’ve ever wondered what the best products in beauty are, based on my experience, this is that list. They’re tried-and-true, and many winners are multi-year winners, which means their quality and performance have withstood the test of time.

Best of the Year

Category Winner
Best High-End Brand of the Year Pat McGrath
Best Budget Brand of the Year ColourPop
Best High-End New Product Natasha Denona 15-Pan Small Eyeshadow Palette
Best Budget New Product Sephora Rouge Lacquer
Best High-End Niche Brand Sonia G
Best Budget Niche Brand Sydney Grace
Most Underrated High-End Brand Giorgio Armani
Most Underrated Budget Brand Sydney Grace
Most Innovative High-End Brand Natasha Denona
Most Innovative Budget Brand ColourPop
Most Surprisingly Amazing High-End Product Cover FX Monochromatic Blush Duo
Most Surprisingly Amazing Budget Product ColourPop Blush Stix
Best High-End Eyeshadow Palette Natasha Denona Biba
Best Budget Eyeshadow Palette ColourPop Blowin' Smoke

Best Eye Products

Category Winner
Best High-End Eyeshadow Base Smashbox 24 Hour Photo Finish Eyeshadow Primer
Best Budget Eyeshadow Base Wet 'n' Wild Photo Focus Eyeshadow Primer
Best High-End Cream Eyeshadow Tom Ford Beauty Cream Color for Eyes
Best Budget Cream Eyeshadow Sydney Grace Cream Shadow
Best High-End Loose Eyeshadow MAC Pigment
Best Budget Loose Eyeshadow Fyrinnae Eyeshadow
Best High-End Powder Eyeshadow Pat McGrath EYEdols Eyeshadow
Best Budget Powder Eyeshadow Sydney Grace Pressed Pigment Shadow
Best High-End Eyeshadow Pencil Laura Mercier Caviar Stick
Best Budget Eyeshadow Pencil NYX Jumbo Eye Pencil
Best High-End Liquid Eyeliner Tom Ford Beauty Eye Defining Pencil Pen
Best Budget Liquid Eyeliner L'Oreal Lineur Intense Felt Tip Liquid Eyeliner
Best High-End Pencil Eyeliner Marc Jacobs Beauty Highliner Gel Crayon
Best Budget Pencil Eyeliner Sephora Contour Eye Pencil
Best High-End Gel Eyeliner MAC Pro Longwear Fluidline
Best Budget Gel Eyeliner ColourPop Crème Gel Colour
Best High-End Natural Mascara Buxom Lash Mascara
Best Budget Natural Mascara Maybelline Full 'N Soft Waterproof Mascara
Best High-End Lengthening Mascara Chanel Le Volume de Chanel Mascara
Best Budget Lengthening Mascara Maybelline Lash Sensational Mascara
Best High-End Mascara Giorgio Armani Eyes To Kill Mascara
Best Budget Mascara Essence Lash Princess False Lash Effect Mascara

Best Face Products

Category Winner
Best High-End Face Primer Too Faced Hangover Rx Replenishing Face Primer
Best Budget Face Primer Maybelline BabySkin Primer
Best High-End Concealer Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer
Best Budget Concealer Maybelline Instant Age Rewind Double Face Perfector
Best High-End Cream Foundation Tom Ford Beauty Traceless Foundation Stick
Best High-End Liquid Foundation La Mer The Soft Fluid Long Wear Foundation SPF 20
Best Budget Liquid Foundation L'Oreal Infallible Fresh Wear 24HR Foundation
Best High-End Powder Foundation Sephora MicroSmooth Baked Foundation Face Powder
Best Budget Powder Foundation NYX Stay Matte
Best High-End Tinted Moisturizer IT Cosmetics Your Skin But Better CC Cream SPF 50+
Best Budget Tinted Moisturizer ColourPop Pretty Fresh Tinted Moisturizer
Best High-End Setting Powder Laura Mercier Loose Setting Powder Glow
Best Budget Setting Powder RCMA No Color Powder
Best High-End Bronzer Fenty Beauty Sun Stalk'r Instant Warmth Bronzer
Best Budget Bronzer Physicians Formula Butter Bronzer
Best High-End Cream Blush Glossier Cloud Paint
Best Budget Cream Blush ColourPop Blush Stix
Best High-End Powder Blush Marc Jacobs Beauty Air Blush
Best Budget Powder Blush Sydney Grace Pressed Blush
Best High-End Contouring Powder Kevyn Aucoin The Sculpting Powder
Best Budget Contouring Powder NYX Contour Powder
Best High-End Cream Highlighter Charlotte Tilbury Hollywood Flawless Filter
Best Budget Cream Highlighter ColourPop Lite Stix
Best High-End Finishing Powder Hourglass Ambient Lighting Powder
Best Budget Finishing Powder Fyrinnae Finishing Powder
Best High-End Makeup Removing Wipes MAC Wipes
Best Budget Makeup Removing Wipes Sephora Cleansing & Exfoliating Wipes
Best High-End Makeup Remover Shiseido Instant Eye & Lip Makeup Remover
Best Budget Makeup Remover Neutrogena Oil-Free Eye Makeup Remover

Best Lip Products

Category Winner
Best High-End Lip Balm Sara Happ The Dream Slip
Best Budget Lip Balm Aquaphor Lip Repair
Best High-End Tinted Lip Balm Fresh Sugar Lip Treatment SPF 15
Best Budget Tinted Lip Balm ColourPop Just a Tint Lippie Tint
Best High-End Lip Scrub/Treatment Sara Happ The Lip Scrub
Best Budget Lip Scrub/Treatment Aubrey Elizabeth Apothecary Sugar Lip Scrub
Best High-End Lipstick Urban Decay Vice Lipstick
Best Budget Lipstick ColourPop Lux Lipstick
Best High-End Long-Wearing Lipstick Pat McGrath LuxeTrance Lipstick
Best Budget Long-Wearing Lipstick ColourPop Ultra Satin Liquid Lipstick
Best High-End Liquid Lipstick Burberry Liquid Lip Velvet
Best Budget Liquid Lipstick ColourPop Ultra Satin Liquid Lipstick
Best High-End Lipgloss Pat McGrath LUST Lip Gloss
Best Budget Lipgloss ColourPop Ultra Glossy Lip
Best High-End Lip Liner Urban Decay 24/7 Glide-On Lip Pencil
Best Budget Lip Liner Sephora Rouge Gel Lip Liner

Best Skincare Products

Category Winner
Best High-End Gel Cleanser Fresh Soy Face Cleanser
Best Budget Gel Cleanser Fourth Ray AM to PM Gel Cleanser
Best High-End Foaming Facial Cleanser Shiseido Benefiance Extra Creamy Cleansing Foam
Best Budget Foaming Facial Cleanser Aveeno Ultra-Calming Foaming Cleanser
Best High-End Daily Facial Exfoliator Origins GinZing Refreshing Scrub Cleanser
Best Budget Daily Facial Exfoliator Aveeno Skin Brightening Daily Scrub
Best High-End Facial Exfoliator Kate Somerville ExfoliKate Intensive Exfoliating Treatment
Best Budget Facial Exfoliator Shea Moisture African Black Soap Facial Wash & Scrub
Best High-End Facial Mask Fresh Black Tea Instant Perfecting Mask
Best Budget Facial Mask Sephora Face Mask
Best High-End Daytime Moisturizer Origins A Perfect World SPF 40 Moisturizer
Best Budget Daytime Moisturizer Aveeno Ultra-Calming Moisturizer SPF 15
Best High-End Evening Moisturizer Mahalo Skin Care The Rare Indigo Beauty Balm
Best Budget Evening Moisturizer Aveeno Ultra-Calming Nourishing Night Cream
Best High-End Body Wash philosophy 3-in-1 Shower Gel
Best High-End Body Moisturizer Kiehl's Crème de Corps
Best Budget Body Moisturizer Aveeno Skin Relief 24HR Moisturizing Lotion
Best High-End Body Scrub Laura Mercier Crème de Pistache Scrub
Best High-End Sunscreen La Roche-Posay Anthelios Daily Moisturizing Cream with Sunscreen
Best Budget Sunscreen Neutrogena Ultra Sheer Dry Touch Sunscreen
Best High-End Hand Cream Jack Black Industrial Strength Hand Healer
Best Budget Hand Cream Aveeno Eczema Therapy Hand Cream

Best Tools

Category Winner
Best High-End Eyelash Curler Shiseido Eyelash Curler
Best Budget Eyelash Curler Tweezerman Classic Lash Curler
Best High-End Makeup Brushes Sonia G
Best Budget Makeup Brushes ColourPop
Best Tweezers Tweezerman Stainless Steel Slant Tweezer