2018 Readers Choice Awards
Drum roll please…. here are the winners, as chosen by readers, for the 2018 Readers’ Choice Awards! You nominated, you voted, and these are the results. We have included runner-ups and the rest of the nominees, should be you looking for recommendations in any of the categories.
Best of the Year
| Category | Winner |
|---|---|
| Best High-End Beauty Brand | NARS |
| Best Budget Beauty Brand | ColourPop |
| Most Innovative Beauty Brand | Fenty Beauty |
| Most Underrated Beauty Brand | Sephora |
| Best Niche Beauty Brand | Bite Beauty |
| Best New Product | Stila Magnificent Metals Glitter & Glow Liquid Eye Shadow |
| Best Eyeshadow Palette | ColourPop Yes, Please! |
Best Eye Products
| Category | Winner |
|---|---|
| Best Eyeshadow Base | Urban Decay Eyeshadow Primer Potion |
| Best Cream Eyeshadow | ColourPop Super Shock Shadow |
| Best Loose Eyeshadow | MAC Pigment |
| Best Powder Eyeshadow | Viseart Eyeshadow |
| Best Liquid Eyeliner | KVD Beauty Tattoo Liner |
| Best Pencil Eyeliner | Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner) |
| Best Cream/Gel Eyeliner | MAC Pro Longwear Fluidline |
| Best High-End Mascara | Too Faced Better Than Sex Mascara |
| Best Budget Mascara | L'Oreal Voluminous Carbon Black Mascara |
Best Face Products
| Category | Winner |
|---|---|
| Best Face Primer | Hourglass Veil Mineral Primer SPF 15 |
| Best Concealer | Tarte Double Duty Beauty Shape Tape Contour Concealer |
| Best Foundation | IT Cosmetics Your Skin But Better CC Cream SPF 50+ |
| Best Setting Powder | Laura Mercier Loose Setting Powder |
| Best Bronzer | Physicians Formula Butter Bronzer |
| Best Highlighter | Becca Shimmering Skin Perfector Pressed |
| Best Powder Blush | NARS Powder Blush |
| Best Cream Blush | ColourPop Super Shock Cheek |
| Best Brand for Makeup Brushes | Real Techniques |
Best Lip Products
| Category | Winner |
|---|---|
| Best Lipstick | Bite Beauty Amuse Bouche Lipstick |
| Best Lipgloss | Fenty Beauty Gloss Bomb Lip Luminizer |
| Best Lip Balm | Bite Beauty Agave Lip Mask |
Best Nail Products
| Category | Winner |
|---|---|
| Best Brand for Nail Lacquer | OPI |
