2017 Readers’ Choice Awards

Drum roll please…. here are the winners, as chosen by readers, for the 2017 Readers’ Choice Awards! You nominated, you voted, and these are the results. We have included runner-ups and the rest of the nominees, should be you looking for recommendations in any of the categories.

Best of the Year

Category Winner
Best High-End Beauty Brand Anastasia
Best Budget Beauty Brand Colour Pop
Most Innovative Beauty Brand Cover FX
Most Underrated Beauty Brand Sephora
Best Niche Beauty Brand Bite Beauty
Best New Product Anastasia Modern Renaissance
Best Eyeshadow Palette Anastasia Modern Renaissance

Best Eye Products

Category Winner
Best Eyeshadow Base Urban Decay Eyeshadow Primer Potion
Best Cream Eyeshadow Colour Pop Super Shock Shadow
Best Loose Eyeshadow MAC Pigment
Best Powder Eyeshadow Anastasia Eyeshadow
Best Liquid Eyeliner Kat Von D Tattoo Liner
Best Pencil Eyeliner Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Best Cream/Gel Eyeliner MAC Pro Longwear Fluidline
Best High-End Mascara Too Faced Better Than Sex Mascara
Best Budget Mascara Maybelline Lash Sensational Mascara

Best Face Products

Category Winner
Best Face Primer Hourglass Veil Mineral Primer SPF 15
Best Concealer Tarte Double Duty Beauty Shape Tape Contour Concealer
Best Foundation IT Cosmetics Your Skin But Better CC Cream SPF 50+
Best Setting Powder Hourglass Ambient Lighting Powder
Best Bronzer Too Faced Chocolate Soleil
Best Highlighter Becca Shimmering Skin Perfector Pressed
Best Powder Blush NARS Powder Blush
Best Cream Blush Colour Pop Super Shock Cheek
Best Brand for Makeup Brushes Real Techniques

Best Lip Products

Category Winner
Best Lipstick Bite Beauty Amuse Bouche Lipstick
Best Lipgloss NYX Butter Gloss
Best Lip Balm Bite Beauty Agave Lip Mask (Tinted)

Best Nail Products

Category Winner
Best Brand for Nail Lacquer OPI