2017 Readers' Choice Awards

Drum roll please…. here are the winners, as chosen by readers, for the 2017 Readers’ Choice Awards! You nominated, you voted, and these are the results. We have included runner-ups and the rest of the nominees, should be you looking for recommendations in any of the categories.

Best of the Year

CategoryWinner
Best High-End Beauty BrandAnastasia
Best Budget Beauty BrandColour Pop
Most Innovative Beauty BrandCover FX
Most Underrated Beauty BrandSephora
Best Niche Beauty BrandBite Beauty
Best New ProductAnastasia Modern Renaissance
Best Eyeshadow PaletteAnastasia Modern Renaissance

Best Eye Products

CategoryWinner
Best Eyeshadow BaseUrban Decay Eyeshadow Primer Potion
Best Cream EyeshadowColour Pop Super Shock Shadow
Best Loose EyeshadowMAC Pigment
Best Powder EyeshadowAnastasia Eyeshadow
Best Liquid EyelinerKat Von D Tattoo Liner
Best Pencil EyelinerUrban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Best Cream/Gel EyelinerMAC Pro Longwear Fluidline
Best High-End MascaraToo Faced Better Than Sex Mascara
Best Budget MascaraMaybelline Lash Sensational Mascara

Best Face Products

CategoryWinner
Best Face PrimerHourglass Veil Mineral Primer SPF 15
Best ConcealerTarte Double Duty Beauty Shape Tape Contour Concealer
Best FoundationIT Cosmetics Your Skin But Better CC Cream SPF 50+
Best Setting PowderHourglass Ambient Lighting Powder
Best BronzerToo Faced Chocolate Soleil
Best HighlighterBecca Shimmering Skin Perfector Pressed
Best Powder BlushNARS Powder Blush
Best Cream BlushColour Pop Super Shock Cheek
Best Brand for Makeup BrushesReal Techniques

Best Lip Products

CategoryWinner
Best LipstickBite Beauty Amuse Bouche Lipstick
Best LipglossNYX Butter Gloss
Best Lip BalmBite Beauty Agave Lip Mask (Tinted)

Best Nail Products

CategoryWinner
Best Brand for Nail LacquerOPI