2016 Readers' Choice Awards
Drum roll please…. here are the winners, as chosen by readers, for the 2016 Readers’ Choice Awards! You nominated, you voted, and these are the results. We have included runner-ups and the rest of the nominees, should be you looking for recommendations in any of the categories.
Best of the Year
| Category | Winner |
|---|---|
| Best High-End Beauty Brand | Make Up For Ever |
| Best Budget Beauty Brand | ColourPop |
| Most Innovative Beauty Brand | ColourPop |
| Most Underrated Beauty Brand | Sephora |
| Best Niche Beauty Brand | ColourPop |
| Best New Product | Becca Champagne Pop |
| Best Eyeshadow Palette | KVD Beauty Shade + Light |
Best Eye Products
| Category | Winner |
|---|---|
| Best Eyeshadow Base | Urban Decay Eyeshadow Primer Potion |
| Best Cream Eyeshadow | ColourPop Super Shock Shadow |
| Best Loose Eyeshadow | MAC Pigment |
| Best Powder Eyeshadow | Urban Decay Eyeshadow (Discontinued) |
| Best Liquid Eyeliner | KVD Beauty Tattoo Liner |
| Best Pencil Eyeliner | Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner) |
| Best Cream/Gel Eyeliner | MAC Pro Longwear Fluidline |
| Best High-End Mascara | Too Faced Better Than Sex Mascara |
| Best Budget Mascara | CoverGirl LashBlast Clump Crusher Mascara |
Best Face Products
| Category | Winner |
|---|---|
| Best Face Primer | Hourglass Veil Mineral Primer SPF 15 |
| Best Concealer | NARS Radiant Creamy Concealer |
| Best Foundation | Make Up For Ever Ultra HD Liquid Foundation |
| Best Setting Powder | Hourglass Ambient Lighting Powder |
| Best Bronzer | Too Faced Bronzer |
| Best Highlighter | Becca Shimmering Skin Perfector Pressed |
| Best Powder Blush | NARS Powder Blush |
| Best Cream Blush | ColourPop Super Shock Cheek |
| Best Brand for Makeup Brushes | Real Techniques |
Best Lip Products
| Category | Winner |
|---|---|
| Best Lipstick | MAC Lipstick |
| Best Lipgloss | NYX Butter Gloss |
| Best Lip Balm | Jack Black Intense Therapy Lip Balm SPF 25 |
Best Nail Products
| Category | Winner |
|---|---|
| Best Brand for Nail Lacquer | OPI |
