2015 Readers' Choice Awards
The Readers’ Choice Awards recognize brands and products that really impressed our readers over the past year. We began the process by gathering nominations from readers over a two-week period. After compiling nominations, the top 10 to 15 nominees from each category made it onto the short list. Readers had the opportunity to vote from these short lists over a one-week voting period. The nominee with the most votes took home the big prize!
Best of the Year
| Category | Winner |
|---|---|
| Best High-End Beauty Brand | NARS |
| Best Budget Beauty Brand | NYX |
| Most Innovative Beauty Brand | Hourglass |
| Most Underrated Beauty Brand | Sephora |
| Best Niche Beauty Brand | Bite Beauty |
| Best New Product | NARS Audacious Lipstick |
Best Eye Products
| Category | Winner |
|---|---|
| Best Eyeshadow Base | Urban Decay Eyeshadow Primer Potion |
| Best Cream Eyeshadow | Maybelline Color Tattoo 24 Hour Eyeshadow |
| Best Loose Eyeshadow | MAC Pigment |
| Best Powder Eyeshadow | Urban Decay Eyeshadow (Discontinued) |
| Best Liquid Eyeliner | KVD Beauty Tattoo Liner |
| Best Pencil Eyeliner | Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner) |
| Best Cream/Gel Eyeliner | MAC Fluidline (Discontinued) |
| Best High-End Mascara | Benefit They're Real! Mascara |
| Best Budget Mascara | Maybelline Volum' Express the Falsies Waterproof Mascara |
Best Face Products
| Category | Winner |
|---|---|
| Best Face Primer | Hourglass Veil Mineral Primer SPF 15 |
| Best Concealer | NARS Radiant Creamy Concealer |
| Best Foundation | NARS Sheer Glow |
| Best Setting Powder | Hourglass Ambient Lighting Powder |
| Best Bronzer | Benefit Hoola |
| Best Highlighter | Hourglass Ambient Lighting Powder |
| Best Powder Blush | NARS Powder Blush |
| Best Cream Blush | Make Up For Ever HD Blush |
| Best Brand for Makeup Brushes | Real Techniques |
Best Lip Products
| Category | Winner |
|---|---|
| Best Lipstick | NARS Audacious Lipstick |
| Best Lipgloss | NYX Butter Gloss |
| Best Lip Balm | Jack Black Intense Therapy Lip Balm SPF 25 |
Best Nail Products
| Category | Winner |
|---|---|
| Best Brand for Nail Lacquer | OPI |
