2012 Temptalia Readers' Choice Awards
Best of the Year
| Category | Winner | 
|---|---|
| Best High-End Beauty Brand | Urban Decay | 
| Best Budget Beauty Brand | Revlon | 
| Best New Product | Urban Decay Naked 2 | 
Best Eye Products
| Category | Winner | 
|---|---|
| Best Eyeshadow Base | Urban Decay Eyeshadow Primer Potion | 
| Best Cream Eyeshadow | MAC Paint Pot (Discontinued) | 
| Best Powder Eyeshadow | Urban Decay Eyeshadow (Discontinued) | 
| Best Liquid Eyeliner | L'Oreal Lineur Intense Brush Tip Liquid Eyeliner | 
| Best Pencil Eyeliner | Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner) | 
| Best Cream/Gel Eyeliner | MAC Fluidline (Discontinued) | 
| Best High-End Mascara | Benefit They're Real! Mascara | 
| Best Budget Mascara | CoverGirl LashBlast Mascara | 
Best Face Products
| Category | Winner | 
|---|---|
| Best Face Primer | Smashbox Photo Finish Foundation Primer | 
| Best Concealer | MAC Studio Finish SPF 35 | 
| Best Foundation | Make Up For Ever HD Invisible Cover | 
| Best Setting Powder | MAC Mineralize Skinfinish Natural | 
| Best Bronzer | |
| Best Highlighter | MAC Mineralize Skinfinish | 
| Best Powder Blush | NARS Powder Blush | 
| Best Cream Blush | MAC Cremeblend Blush | 
| Best Brand for Makeup Brushes | MAC | 
Best Lip Products
| Category | Winner | 
|---|---|
| Best Lipstick | MAC Lipstick | 
| Best Lipgloss | MAC Lipglass | 
| Best Lip Balm | eos Smooth Sphere Lip Balm | 
Best Nail Products
| Category | Winner | 
|---|---|
| Best Brand for Nail Lacquer | OPI |