2011 Editor's Choice Awards
Best of the Year
| Category | Winner |
|---|---|
| Best High-End Brand of the Year | Urban Decay |
| Best High-End New Product | Make Up For Ever Aqua Cream |
| Best Budget New Product | Wet 'n' Wild Color Icon Eyeshadow (Discontinued) |
| Best High-End Niche Brand | Sugarpill |
| Most Surprisingly Amazing High-End Product | ORLY Cosmic FX |
| Most Surprisingly Amazing Budget Product | Wet 'n' Wild Color Icon Eyeshadow (Discontinued) |
| Best Spring Collection | |
| Best Summer Collection | |
| Best Fall Collection |
Best Eye Products
| Category | Winner |
|---|---|
| Best High-End Eyeshadow Base | NARS Pro Prime Smudge Proof Eyeshadow Base |
| Best Budget Eyeshadow Base | NYX Eyeshadow Base |
| Best High-End Cream Eyeshadow | Benefit Creaseless Cream Eyeshadow/Liner |
| Best Budget Cream Eyeshadow | L'Oreal HIP Cream Shadow Paint |
| Best High-End Loose Eyeshadow | Illamasqua Pure Pigment |
| Best Budget Loose Eyeshadow | Sugarpill Loose Eyeshadow |
| Best High-End Powder Eyeshadow | Hourglass Visionaire Eyeshadow |
| Best Budget Powder Eyeshadow | Wet 'n' Wild Color Icon Eyeshadow (Discontinued) |
| Best High-End Pencil Eyeliner | Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner) |
| Best Budget Pencil Eyeliner | Milani Liquid Eye Pencil |
| Best High-End Gel Eyeliner | MAC Fluidline (Discontinued) |
| Best Budget Gel Eyeliner | Wet 'n' Wild MegaEyes Crème Eyeliner |
| Best High-End Dramatic Mascara | Chanel Inimitable Intense Mascara Multi-Dimensionnel Sophistique |
| Best Budget Dramatic Mascara | L'Oreal Telescopic Original Mascara |
| Best High-End Natural Mascara | Kiehl's Marvelous Mineral Mascara |
| Best Budget Natural Mascara | Maybelline Full 'N Soft Waterproof Mascara |
| Best High-End Lengthening Mascara | Buxom Lash Mascara |
| Best Budget Lengthening Mascara | CoverGirl LashBlast Mascara |
| Best High-End Mascara | Chanel Exceptionnel de Chanel Intense Volume & Curl Msascara |
| Best Budget Mascara | Maybelline Full 'N Soft Waterproof Mascara |
| Best High-End False Eyelashes | Urban Decay |
| Best Budget False Eyelashes | Revlon |
Best Face Products
| Category | Winner |
|---|---|
| Best High-End Face Primer | Korres Silicone-Free Primer |
| Best High-End Concealer | Eve Pearl Dual Salmon |
| Best Budget Concealer | Maybelline Instant Age Rewind Double Face Perfector |
| Best High-End Cream Foundation | Eve Pearl HD Dual |
| Best Budget Cream Foundation | Maybelline Dream Smooth Mousse |
| Best High-End Liquid Foundation | Guerlain Parure Gold Fluid |
| Best Budget Liquid Foundation | Revlon ColorStay Normal/Dry |
| Best High-End Powder Foundation | Clinique Almost Powder SPF 15 |
| Best Budget Powder Foundation | Maybelline PureStay SPF 15 |
| Best High-End Tinted Moisturizer | Kiehl's Ultra Facial SPF 15 |
| Best Budget Tinted Moisturizer | Neutrogena Healthy Skin Enhancer SPF 20 |
| Best High-End Setting Powder | Laura Mercier Invisible Loose Setting Powder |
| Best Budget Setting Powder | Neutrogena Healthy Skin Loose Powder |
| Best High-End Bronzer | Guerlain Terracotta Bronzing Powder |
| Best Budget Bronzer | Rimmel London Natural Bronzer |
| Best High-End Cream Blush | Make Up For Ever HD Blush |
| Best Budget Cream Blush | Revlon Photoready Cream Blush |
| Best High-End Powder Blush | Rock and Republic Contrived Pressed Blush |
| Best Budget Powder Blush | Rimmel London Lasting Finish Soft Colour Mono Blush |
| Best High-End Highlighter | Guerlain Meteorites Powder |
| Best High-End Makeup Removing Wipes | MAC Wipes |
| Best Budget Makeup Removing Wipes | Neutrogena Makeup Remover Cleansing Towelettes |
| Best High-End Makeup Remover | Lancome Bi-Facil |
| Best Budget Makeup Remover | Neutrogena Oil-Free Eye Makeup Remover |
Best Lip Products
| Category | Winner |
|---|---|
| Best High-End Lip Balm | Jack Black Intense Therapy Lip Balm SPF 25 |
| Best Budget Lip Balm | Palmers Cocoa Butter Stick |
| Best High-End Lip Scrub/Treatment | Sara Happ The Lip Scrub |
| Best High-End Lipstick | Guerlain Rouge G de Guerlain Lip Color |
| Best Budget Lipstick | Maybelline ColorSensational Lipcolor |
| Best High-End Liquid Lipstick | Chanel Rouge Allure Laque |
| Best Budget Liquid Lipstick | NYC Cosmetics Liquid Lipstick |
| Best High-End Lipgloss | Le Metier de Beaute Lip Crème Lip Gloss |
| Best Budget Lipgloss | Revlon Super Lustrous Lipgloss |
Best Nail Products
| Category | Winner |
|---|---|
| Best Budget Nail Lacquer | China Glaze Nail Lacquer |
| Best Budget Quick Drying Coat | Sally Hansen Insta-Dri |
| Best Budget Top Coat | Seche Seche Vite |
| Best Budget Base Coat | Zoya Anchor Base Coat |
Best Skincare Products
| Category | Winner |
|---|---|
| Best High-End Facial Cleanser | Kate Somerville Gentle Daily Wash |
| Best Budget Facial Cleanser | Cetaphil Daily Facial Cleanser |
| Best High-End Gel Cleanser | Renee Rouleau Luxe Mint Cleansing Gel |
| Best Budget Gel Cleanser | L'Oreal HydraFresh Deep Cleanser Gel |
| Best High-End Foaming Facial Cleanser | Fresh Soy Face Cleanser |
| Best Budget Foaming Facial Cleanser | Olay Foaming Face Wash |
| Best High-End Daily Facial Exfoliator | Kiehl's Rare Earth Deep Pore Daily Cleanser |
| Best Budget Daily Facial Exfoliator | Aveeno Skin Brightening Daily Scrub |
| Best High-End Facial Exfoliator | Kate Somerville ExfoliKate Intensive Exfoliating Treatment |
| Best Budget Facial Exfoliator | Queen Helene Oatmeal 'n' Honey Natural Facial Scrub |
| Best High-End Facial Mask | Kate Somerville Clearing Mask |
| Best Budget Facial Mask | LUSH Fresh Face Mask |
| Best High-End Toner | NARS Hydrating Freshening Lotion |
| Best Budget Toner | LUSH Tea Tree Water |
| Best High-End Daytime Moisturizer | Chanel Ultra Correction Lift Lift Firming Sunscreen Day Cream Broad Spectrum SPF 15 |
| Best Budget Daytime Moisturizer | Olay Complete All Day UV Defense Moisture Lotion |
| Best High-End Evening Moisturizer | Bobbi Brown Hydrating Gel Cream |
| Best Budget Evening Moisturizer | Neutrogena Healthy Skin Anti-Wrinkle Night Cream |
| Best High-End Cleansing Balm/Oil | shu uemura Cleansing Oil |
| Best High-End Body Wash | philosophy 3-in-1 Shower Gel |
| Best Budget Body Wash | Dove Deep Moisture Body Wash |
| Best High-End Body Moisturizer | Jo Malone Body Crème |
| Best Budget Body Moisturizer | Lubiderm Advanced Therapy Triple Smoothing Body Lotion |
| Best High-End Body Scrub | Kiehl's Gentle Exfoliating Body Scrub |
| Best Budget Body Scrub | LUSH Ocean Salt |
| Best High-End Sunscreen | Clarins UV Plus HP Broad Spectrum SPF 40 Sunscreen Multi-Protection |
| Best Budget Sunscreen | Neutrogena Ultra Sheer Dry Touch Sunscreen |
| Best Budget Hand Cream | Eucerin Intensive Repair Extra-Enriched Hand Crème |
Best Tools
| Category | Winner |
|---|---|
| Best High-End Eyelash Curler | shu uemura Eyelash Curler |
| Best Budget Eyelash Curler | elf Essential Mechanical Eyelash Curler |
| Best High-End Makeup Brushes | MAC |
| Best Budget Makeup Brushes | Sonia Kashuk |
| Best Tweezers | Tweezerman Slanted Tip Tweezers |
