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The Beauty Social 2011: Blogging as a Business

The Beauty Social 2011: Blogging as a Business

Whew! I’m back home and trying to get into the swing of things again (it’s amazing how just a few days break can make that difficult), but I definitely wanted to recap the panel I was speaking on during The Beauty Social, which was held October 22nd and 23rd at the Loews Santa Monica Beach Hotel, presented by Beautylish. There was a full schedule of panels and speakers as well as brand booths for Benefit, CND, Cover FX, Fresh, Makeup Mandy, Sugarpill, Temptu, Urban Decay, and Wella.

It’s a lot of fun to meet and hang out with friends (shout outs to Leesha, Suzy, Lauren, Jasmine, Julie, Marissa, and the Sugarpill crew for being my cheerleaders at the panel) and readers, as well as meet experts and brand founders (like Marissa Shipman from theBalm, Jenny Frankel from Cover FX, makeup artist Billy B.) Even though we live in a world where we are so connected digitally, it’s refreshing to see people in person, hug readers, and get to know more about the people within the beauty industry, from the vloggers to bloggers to editors to the readers that give us the opportunity to have these platforms.  If we took photos, please send it to me! 🙂

I was invited to be one of the speakers on the Blogging as a Business panel (along with Karen Monterichard, Erika Valente, and Romy Schorr).  It was such a whirlwind panel, but here are a few of the meatier questions asked and my answers (as best as I could remember and elaborated on)!

How do you stay inspired?

I don’t feel like there is ever a shortage of things to write about, because the beauty industry is rather prolific in new products. There are certainly more new products than I can write about! If there’s ever a moment where I’m not sure what to write about next, I look to an ongoing file I have with readers’ requests (which stands at over 6,000). I really look towards my readers to direct the content featured on Temptalia.

How do you balance a full-time job, family, and blogging?

My boyfriend (who is also Temptalia’s web developer) says I don’t have much of a “suck it up” mentality when it comes to many things–except blogging. For example, if I stub my toe, I’ll spend the next hour whining about it, but when it comes to plugging away for twelve hours for blog-related reasons, I’m so there! We all have things we have to do each day, and a lot of those things can’t be minimized. If you work a full-time job, you know you have at least forty hours you can’t get back. You have to figure out how to stay motivated and, well, suck it up. This is why it’s imperative to get the support of friends and family, because they’re often the ones that can lighten your load (at least a little!) or be understanding when you have to cancel plans because a new collection just came out and you need to review it ASAP! Everyone knows that on one of those days, it’s a do-not-talk-to-me-or-I’ll-bite-your-head-off kind of day.

What advice do you have for newer bloggers?

Work hard. I don’t think I or Temptalia would be anywhere close to where it is today without just plain ol’ hard work. There wasn’t a secret recipe, because it’s working hard on every aspect of the blog; from improving photo quality and color accuracy to the user experience to helpful features to discovering the posts readers want to see. It’s about not giving up or focusing on “getting big” but doing it right and with pride. If you take pride in your work, it will show, and that goes for any field, even ones you do not necessarily enjoy at present. I firmly believe that the cream always rises to the top, and if you put in the effort and energy consistently (and have a little patience), you’ll be rewarded.

This past July, I wrote an exceedingly long and in-depth post on beauty blogging, which is the best advice I have to give when it comes to blogging seriously.

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5 Deliciously Vampy Lipsticks

5 Deliciously Vampy Lipsticks

These are five deep, dark, and unabashedly vampy lipsticks that will add a whole lot of drama. I love pairing a really dark lip with nearly naked eyes–just inky black mascara and taupe eyeliner.

What’s YOUR favorite vampy lipstick?

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Easy Halloween Nails Tutorial


By Edith (Edie) Bryan, 27, United Kingdom, Nail Care Expert

Edie hails from the beautiful country that is Wales, in the UK. She’s an esthetician and has been trained in all aspects of beauty, from waxing to skincare, but she specializes in nails. She discovered her talent for nails at 17 and worked as a junior technician. In 2005, she started her own business running a nail salon in her home town. She found creating beautiful nails was the perfect way to combine her natural creativity and her obsession with fashion and beauty into one. Check out her blog Touch Beauty and follow her on Twitter!

Easy Halloween Nails Tutorial

Halloween is almost upon us, and there is no better excuse to wear something fun and fancy on your nails. I can usually be found wearing a nude, deep burgundy, or bright red polish, and I don’t often choose anything else. Between those three essential shades, I find my nail polish will compliment any outfit, but for Halloween, I like to go a little bit crazy with my nails!

I thought I would share a very simple design to try on your nails that can easily be tweaked to fit your own tastes. I painted my natural nails because I am giving my nails a break from enhancements for a while, so I was ‘length limited ‘ in creating an elaborate or detailed design.  This design is particularly suited to those of you with nails that have some free edge that you want to enhance and emphasize. The V-shaped tip creates the illusion of longer nail beds, so it is a handy little trick to remember.

The polish I used was a very bright orange (Boots 17 Orange Soda), but you could use anything similar; I thought that a bold, almost glowing, pumpkin-like shade would fit the bill perfectly.  I could also imagine a red polish working well with the black V-shaped tip, though!  To start, I applied one layer of base coat, and then I painted each nail individually with Boots 17 Orange Soda.  I followed this with a sprinkle of orange, superfine craft glitter. For the black tips, I used black acrylic paint, although black nail polish would work just as well.

The super cute nail decals were applied using tweezers.  The whole nail look was topped off with two coats of top coat (I like CND Super Shiny). It is really important to seal the decals in with two coats of top coat or else you will find they chip off very quickly.  There are endless design possibilities using these cute Halloween decals (available here). They are quick to apply and easy to remove, so they are ideal for anyone who isn’t doesn’t have the steady hand to create freehand designs. Have fun creating your own Halloween designs!

How are you decking your nails out this Halloween?

Chanel Rouge Carat Le Vernis

Chanel Rouge Carat Le Vernis
Chanel Rouge Carat Le Vernis

Chanel Holiday 2011: Rouge Carat Le Vernis

Chanel Rouge Carat Le Vernis ($25.00 for 0.40 fl. oz.) is an intense, luxuriously ruby-shimmered red with blue undertones. The formula is lovely; the consistency is thin without being watery, so the polish flows evenly across the nail surface but still packs a lot of pigment in each coat. I only needed two coats for opaque color with Rouge Carat. I’ve had good luck with Chanel’s formula myself, as I don’t find it chips or bubbles and generally wears a week with minor tip wear.  Though the shade is surely gorgeous, red is such a common polish shade that most brands have half a dozen or more variations on it. You might consider these alternatives: Zoya Lisa, Zoya Carrie Ann, Milani Melt Down, or Duri Bombshell.

Chanel Le Vernis Nail Colour Rouge Carat
9.5
Product
10
Pigmentation
10
Texture
9
Longevity
4
Application
94%
Total

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