Sunday, February 14th, 2010

Wella Professionals @ DKNY

The fall ’10 DKNY collection encapsulates NY art and soul, reflecting the convergence of creative worlds and individual style that is the spirit of New York City. The graphic, modern, and unique style resonates throughout the collection, including silhouettes as tall and lean as the skyline. A neutral palette of blacks, charcoal, umber, vicuna and oxblood is brightened with accents of bluebird, sapphire, peach, and oyster. Pieces are architecturally paneled with color, texture, and pattern, but maintain the versatility of the classic urban and sporty chic modernism befitting of NYC sophistication.

Hair How-to

A refined side-swept ponytail projects a sexy equestrian vibe with a subtly strong, yet not too masculine look. The ponytail’s length falls over the shoulder on the side where hair is parted, while just a few face framing layers are left to brush along on the opposite side of the face. The effortless elegance of this asymmetric look complements the proportions of any face because it offsets any imbalance of the facial structure.

Wella Professionals lead colorist Eva Scrivo directed a team of Wella colorists to handpaint extensions within the natural color palette of the models’ hair –ranging from medium brown to a beautiful spectrum of blonde shades. Using Wella Professionals’ new Blondor collection to achieve the palest of blondes, along with the gorgeous palette of naturals in both the Koleston Perfect permanent and Color Touch demi-permanent collections, the range reflects beautiful dimension in a variety of hues. Extensions are naturally woven in to soften the look by placing the paler pieces in the front where sun would naturally lighten hair. Color provides the polished youthfulness that perfects the overall look.

Hair was styled by Eugene Souleiman, Global Creatirve Director for Wella Professionals; hair color by Eva Scrivo for Wella Professionals; hair products suppplied by Wella System Professional.

Step-by-Step Styling:

1. Prepare damp hair with System Professional Volumagic and blow dry with a large round brush, creating a soft wave and giving direction for the side part.
2. Rake hands through hair to loosen the waves, pulling to the side of the part and fasten the low side ponytail.
3. Leave hair on the opposite side of the ponytail loose around the face to balance the asymmetry of the look.
4. Lightly smooth System Professional Hypercurl on the length of the ponytail for separation and added texture.

See more photos!

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5 thoughts on “NYFW Fall/Winter 2010: Wella Professionals @ DKNY

  1. Love it. Especially the contouring on the sides of the nose.

  2. Marta Fernandes

    I don’t like the eye make up at all. It makes them look sick, especially the model in the 4th pic. That make up on that bony face makes her look like a dead person.

  3. Ferarri

    They look sick, tired and one model looks angry! Brown eyeshadow do the same thing to me every time. I look old, sick and angry when I wear brown eyeshadow with bronzers and brownish lipsticks.

  4. I would LOVE to see some photos of the back of the hair. I wanna try this but is the actual ponytail on the side or center?