Thursday, February 11th, 2010

Stila / John Frieda @ BCBG Max Azria

Makeup How-to

This look was all about eye drama and nude lips. To get the look – apply eye shadow in Chinois all over your lids as a base. Apply Puppy to your crease as well your lower lash line in an upward motion to create a reverse cat eye look. Use Long Wear Lip Color – In the Nude – to get your perfect nude pout. Use Major Lash Mascara in Black on your lashes and you are ready for the catwalk!

Hair How-to

The modern, asymmetrical ensembles that ruled the runway were completed with a contemporary, sleek hairstyle created by John Frieda International Creative Consultant Harry Josh. “The collection had a clean, modern feel,” says Harry. “I wanted to complement that aesthetic with a very comfortable and effortlessly chic look. The inspiration came from the models themselves, who would come into casting and quickly pull their hair back into a bun. I really wanted to create a look that a woman wearing BCBG would sport herself, since the looks on the runway were also extremely wearable.”

Harry began by applying John Frieda’s Frizz-Ease Take Charge Mousse to dry hair and blow drying, using his fingers instead of a brush to separate the hair from the root and create texture. The technique was crucial to recreating the “pulled back” look any girl would get while styling her own hair. Once the hair was secured in a low pony, Harry added a small amount of John Frieda’s new Root Awakening Strength Restoring Smoothing Lotion to the ends of the hair to ensure the tips were healthy looking and defined. He then wrapped the pony into a twisted bun, leaving the tips of the hair sticking out in a fan-like “fringe.” “The fringe really completed the look made this low, classic bun a modern, chic style,” says Harry.

See more photos!

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34 thoughts on “NYFW Fall/Winter 2010: Stila / John Frieda @ BCBG Max Azria

  1. Nathania

    I barely see anything, but that’s cool!

  2. Sixx

    Let me survive Winter ’09 and soak in Summer ’10 weather first, thank you.

  3. Kai

    holy talk about a no-makeup makeup look. :O rather amazing, even if this isn’t something i’d go for at all.

  4. dana

    Hmm..I love a nude look but the models look like they have nothing on..I wonder what inspired this?

  5. laura

    …….not too cool

  6. Melissa

    Meh looks like a whole lotta nothing oh & the foundation looks off

  7. Casey

    Not so flattering for the runway….maybe at home in PJs…hehe =)

  8. Suzanna

    All those instructions for…that? Washed out is the new pretty? Note dark circles on the first model. Don’t we try to erase these?

    Perhaps they should hire you as the artist for their next show. You understand what “eye drama” is. Have we come so far that the nude lip/smokey eye has been reduced to bandage-colored lip and a smear of cafe-au-lait shadow under the eye? Innovation: It’s not what it’s cracked up to be.

  9. Sparkleandsmile16

    It looks like the model is tired. : /

  10. Kristen

    Dramatic eyes? *gigglesnort* It looks like she has nothing on! The dark (and I use the term dark loosely) eyeshadow on her lower lash line makes her look like she has dark circles under her eyes. This whole look just seems off to me. Like they didn’t have time to do her makeup so they just slapped something on and sent her out.

  11. Cole

    I think the ‘Dramatic eye’ is that all the attention is drawn to the eyes. Or so that was I was drawn to at first lol. In countrys such as Korea and China the ‘natural’ look is classic and beautiful. I love these looks, their fresh and close to a womans natural beauty.

  12. How perfect! I love the breakdown of beauty brands and designers. This BCBG/Stila/Frieda look is perfect for running around yet still looks polished.

  13. Steph

    A natural no-makeup look is nice when you look polished, but the models just look tired and sloppy. Sure, they’ve got great skin, but they also look like corpses.

  14. Salvinia

    I think their makeup looks fine and the hair is cute, but I just can’t stop staring at that first model’s red eyes. Just looking at her is making my own eyes water and itch! On second thought, maybe that’s just distracting me from how lacklustre the makeup really is…

  15. deepblue

    Don’t like it! Looks like she’s ill!

  16. Ferarri

    The first model looks tired and have red eyes? I definitely can’t do one of those looks. May as well slap on foundation and a chap stick. Nothing else.

  17. Evelyn

    Somehow I don’t see any drama, but maybe that’s just me. I think the models look pretty tired, natural looking but tired.

  18. Yeah, it looks like there is barely anything there. I’m not a fan. They do look tired and drugged up.

  19. Michelle

    Eye Drama???????? Is it just me or does it look like they aren’t wearing any eyeshadow? And kinda like they didn’t get enough sleep? I don’t mind minimalism, but I definitely wouldn’t call this a dramatic eye….

  20. Don’t care what anyone says.
    I love the minimal look.

  21. HC

    It looks like she has nothing on! A bare canvas to paint on…haha

  22. Alexis

    I see this look everyday at the gym. This is sadly unispiring.

  23. dee

    Where’s the eye drama?

  24. JoElla

    It kinda looks like they went with the sleepy stoner look. Not pretty.

  25. Lisa

    They call that eye drama?

  26. lulee

    no. just no.

    and i love BCBG and Stila both, which makes me even more disappointed

    there’s nothing wrong with minimal makeup, but you cant call it eye drama. call it what it is.

  27. It looks like the models have a lot of extra-yellow foundation around their nose/lip area. Not a fan.

  28. Ryan

    THe foundation is crap… way to yellow!!! They obviously need a new makeup artist and I would be more then happy to do it (=

    • fashionrox

      i know which pic you’re talking about and that MUA is no longer with Stila, and the foundation isn’t crap, he just used one shade too dark

  29. Whoa I don’t see any make up on!

  30. I’m a little confused.

  31. Arnee

    Hey! I did this makeup!! lol you’re not supposed to see anything, Max Azria wanted a totally nude face so all the colors we used were very nude and wouldn’t really read on camera.