Shiseido Murrey (RD305) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a bright, medium-dark pink with subtle, warm undertones and a soft sheen. This shade had very, very subtle streakiness due the more emollient consistency. I didn’t notice it from a normal viewing distance, but it is visible in the close-up. The texture was smooth, lightly creamy, and easy to apply as it didn’t tug or drag on the lips. It had mostly opaque color coverage that went on evenly. I was able to get four and a half hours of wear out of the lipstick, and it was moisturizing. Bite Beauty Éclair (DC, $24.00) is darker (95% similar). MAC Sunny Seoul (P, $19.00) is darker, more muted (90% similar). Bobbi Brown Rose Blossom (P, $40.00) is less shimmery, darker, cooler (90% similar). Givenchy Rose Boudoir (204) (P, $36.00) is brighter (90% similar). MAC DavidBlond (LE, $21.00) is more shimmery, more muted (90% similar). Marc Jacobs Beauty Truth or Bare (P, $28.00) is darker, more muted (90% similar). L'Oreal Polished Tango (P, $9.99) is lighter, cooler (90% similar). Cle de Peau Silk Thread (P, $65.00) is cooler (90% similar). Urban Decay Fiend (DC, $22.00) is warmer (90% similar). NARS License to Love (P, $26.00) is lighter (90% similar). Guerlain #677 (P, $33.00) is more muted (90% similar). Guerlain #62 (P, $36.00) is darker, cooler (90% similar). Chanel Camelia Rose (337) (LE, $40.00) is less shimmery, lighter, cooler (90% similar). Chanel Roussy (426) (P, $37.00) is lighter (90% similar). Shiseido Coral Shore (RD309) (DC, $28.00) is warmer (90% similar). Chanel Rose Clair (P, $37.00) is more shimmery, darker (85% similar). ColourPop Still Crazy (P, $10.00) is darker, more muted, warmer (85% similar). Bobbi Brown Uber Pink (DC, $37.00) is darker, warmer (85% similar). Bobbi Brown Bright Peony (DC, $37.00) is brighter (85% similar). Estee Lauder Power Mode (410) (P, $32.00) is darker (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shiseido First BIte (RD307) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a muted, medium-dark red with warm, coppery undertones and fine gold pearl. The color coverage was nearly opaque–just a hint of my lip freckle peeking through–but delivered even coverage. The texture was lightly creamy without being slippery and sat well on the lips, as it did not emphasize lip lines or the natural texture of my lips. On me, it lasted for six and a half hours while hydrating my lips over time. Shiseido Toffee Apple (RD308) (DC, $28.00) is brighter, warmer (95% similar). MAC Must Be Red (LE, $19.00) is glossier (95% similar). Maybelline Hot Lava (P, $7.49) is more shimmery, less glossy (90% similar). Revlon Wine with Everything (Pearl) (P, $8.49) is more shimmery, lighter, cooler (90% similar). Estee Lauder Drop Dead Red (320) (P, $32.00) is brighter (90% similar). MAC Sweet Sakura (P, $19.00) is lighter (90% similar). Urban Decay Wrath (DC, $18.00) is more shimmery, darker (90% similar). Chanel Dialogue (P, $37.00) is less glossy (90% similar). Smashbox Get Fired (P, $21.00) is darker (90% similar). Sephora Hong Kong by Night (27) (P, $8.00) is more shimmery, darker (85% similar). Marc Jacobs Beauty How Rouge (340) (P, $26.00) is lighter, less glossy (85% similar). Fyrinnae Winter Romance (P, $7.00) is darker (90% similar). Guerlain Exotic Red (214) (P, $34.00) is less shimmery, darker, cooler (85% similar). Chanel Coromandel (P, $45.00) is warmer (90% similar). KVD Beauty Dazzle (P, $22.00) is more shimmery, darker (85% similar). Tom Ford Beauty Impassioned (P, $36.00) is darker, cooler (85% similar). Besame Red Velvet 1946 (PiP, $22.00) is darker, warmer (85% similar). Urban Decay Cruel (P, $18.00) is more shimmery, darker, more muted (80% similar). See comparison swatches / view dupes side-by-side.

Shiseido Toffee Apple (RD308) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a subdued, medium-dark red with subtle, warm undertones and a natural finish. The texture was lightly creamy with some slip but not so much that it was hard to apply. It delivered good pigmentation that went on evenly and smoothly without emphasizing the texture of my lips. I was able to wear this shade for six hours, and I found the formula to be moisturizing on my lips. Shiseido First Bite (RD307) (DC, $28.00) is more muted, cooler (95% similar). MAC Cockney (DC, $19.00) is darker (95% similar). MAC Brave Red (P, $19.00) is darker (90% similar). Smashbox Get Fired (P, $21.00) is less shimmery, warmer (95% similar). Guerlain #22 (P, $36.00) is lighter, brighter (90% similar). Too Faced 90210hhh (DC, $22.00) is warmer (90% similar). Tom Ford Beauty Rouge Fatal (LE, $57.00) is warmer (90% similar). Estee Lauder Drop Dead Red (320) (P, $32.00) is lighter, brighter (90% similar). MAC Lady Bug (DC, $19.00) is more muted, cooler (90% similar). NARS Jungle Red (P, $26.00) is less shimmery, darker, warmer (90% similar). Bite Beauty Holly (DC, $24.00) is lighter, brighter, warmer (90% similar). Urban Decay Zealot (DC, $18.00) is darker (90% similar). Anna Sui Minnie Mouse (01) (LE, ) is lighter, brighter (90% similar). MAC Sweet Sakura (P, $19.00) is lighter (90% similar). Shiseido Real Ruby (RD502) (DC, $28.00) is darker, warmer (90% similar). MAC Cherry Glaze (LE, $20.00) is lighter, brighter, warmer (85% similar). Too Faced Red Stiletto (DC, $22.00) is lighter (90% similar). Marc Jacobs Beauty Surrender Dorothy (124) (DC, $30.00) is lighter, warmer (85% similar). Givenchy Rouge Atelier (302) (P, $36.00) is lighter (85% similar). MAC Head in the Clouds (LE, $19.00) is more shimmery, lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Shiseido Burning Up (RD310) Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is a bright pop of medium-dark pink with very subtle, warm undertones and a natural sheen. The pigmentation was fantastic and covered evenly in a single stroke. The texture was lightweight, comfortable to wear, and creamy enough to glide on without tugging but did not slide around or appear streaky. This shade wore well for five hours and was moisturizing to wear. Estee Lauder Power Mode (410) (P, $32.00) is more shimmery (95% similar). MAC Phosphorescent (LE, $17.00) is lighter, warmer (95% similar). Estee Lauder Never Enough (P, $32.00) is warmer (100% similar). Givenchy Corail Decollete (303) (P, $36.00) is lighter, warmer (90% similar). Dior Delight (069) (LE, $38.00) is more shimmery, lighter, warmer (90% similar). Guerlain #77 (P, $36.00) is cooler (90% similar). Dior Diorsolar (554) (P, $37.00) is less shimmery, glossier (90% similar). Tom Ford Beauty Flamingo (P, $57.00) is lighter, brighter (90% similar). Cle de Peau Passion Flower (P, $65.00) is more shimmery, lighter (90% similar). Bobbi Brown Bitten (P, $29.00) is less shimmery, more muted (90% similar). Burberry Camellia (229) (P, $34.00) is less shimmery, darker, cooler (90% similar). MAC Love Beam (LE, $20.00) is warmer (90% similar). Givenchy Rose Boudoir (204) (P, $36.00) is lighter (85% similar). Tom Ford Beauty Paradiso (07) (P, $55.00) is lighter, warmer (85% similar). Chanel Rose Clair (P, $37.00) is more shimmery, lighter, more muted (85% similar). Shiseido Pink Flash (214) (P, $26.00) is less shimmery, darker, cooler (85% similar). Bobbi Brown Bright Peony (DC, $37.00) is lighter, brighter (85% similar). Burberry Sweet Pea (245) (P, $34.00) is more shimmery, darker, more muted (85% similar). Bobbi Brown Spring Pink (DC, $37.00) is lighter (85% similar). Giorgio Armani Boudoir (507) (P, $38.00) is more shimmery, more muted, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Shiseido Rouge Rouge Lipstick ($28.00 for 0.14 oz.) is described as a vibrant, long-wearing, and hydrating lipstick available in 16 shades inspired by red. The pigmentation varied from semi-opaque to fully opaque with a lightweight, lightly creamy consistency that wasn’t too thin or too thick, so it sat well on the lips and made mine appear smoother. The colors applied evenly on the lips and didn’t drag as the texture is very smooth and emollient enough to have a soft sheen but not enough to slide around easily. The formula lasted anywhere from four to eight hours, which was nicely hydrating.

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Shiseido Murrey (RD305) Rouge Rouge Lipstick

Shiseido Murrey (RD305) Rouge Rouge Lipstick

Shiseido Murrey (RD305) Rouge Rouge Lipstick

Shiseido Murrey (RD305) Rouge Rouge Lipstick

Shiseido Murrey (RD305) Rouge Rouge Lipstick

Shiseido Murrey (RD305) Rouge Rouge Lipstick

Shiseido Murrey (RD305) Rouge Rouge Lipstick

Shiseido First Bite (RD307) Rouge Rouge Lipstick

Shiseido First Bite (RD307) Rouge Rouge Lipstick

Shiseido First Bite (RD307) Rouge Rouge Lipstick

Shiseido First Bite (RD307) Rouge Rouge Lipstick

Shiseido First Bite (RD307) Rouge Rouge Lipstick

Shiseido First Bite (RD307) Rouge Rouge Lipstick

Shiseido First Bite (RD307) Rouge Rouge Lipstick

Shiseido Toffee Apple (RD308) Rouge Rouge Lipstick

Shiseido Toffee Apple (RD308) Rouge Rouge Lipstick

Shiseido Toffee Apple (RD308) Rouge Rouge Lipstick

Shiseido Toffee Apple (RD308) Rouge Rouge Lipstick

Shiseido Toffee Apple (RD308) Rouge Rouge Lipstick

Shiseido Toffee Apple (RD308) Rouge Rouge Lipstick

Shiseido Toffee Apple (RD308) Rouge Rouge Lipstick

Shiseido Burning Up (RD310) Rouge Rouge Lipstick

Shiseido Burning Up (RD310) Rouge Rouge Lipstick

Shiseido Burning Up (RD310) Rouge Rouge Lipstick

Shiseido Burning Up (RD310) Rouge Rouge Lipstick

Shiseido Burning Up (RD310) Rouge Rouge Lipstick

Shiseido Burning Up (RD310) Rouge Rouge Lipstick

Shiseido Burning Up (RD310) Rouge Rouge Lipstick