Tower 28 BeachPlease Tinted Balms ($20.00, six shades) is supposed to have “buildable color” with a “luminous, second-skin finish” that can be used on lips and cheeks. They seem quite pigmented initially, but they are more buildable coverage than they are intense coverage as the moderately emollient consistency readily sheers out in practice. This is likely how most people want their cream blushes to work, as it makes the formula easy to work with as it’s quite blendable but can easily be built up for higher coverage where needed.

As a cream blush, the finish was dewy, but it had dried down and no longer felt emollient to the touch, which yielded better longevity on my skin. The formula sings as a cream blush, which would be the purpose I’d recommend these for. They applied evenly and blended out nicely on bare skin as well as over foundation as it did not lift up base products. They lasted around eight hours for most shades before fading–not sliding–on me.

As a lip product, the finish was less dewy and looked more satin. They’re weaker as a lip product than a cream blush as the product was more prone to separating along my lip lines or catching on imperfections with so-so wear. They were comfortable enough to wear, as they were thin but not clingy, with color that lasted two to three hours. I did not find it hydrating as a lip product.

01.

01. Happy Hour Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

A-

Tower 28 Happy Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a bright, medium-dark pink with warmer undertones and a dewy finish....

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Tower 28 Happy Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a bright, medium-dark pink with warmer undertones and a dewy finish....

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02.

02. Party Hour Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

A-

Tower 28 Party Hour BeachPlease Lip + Cheek Tinted Balm ($20.00 for 0.158 oz.) is a brighter, medium pinky-lavender with moderate, warm undertones and...

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Tower 28 Party Hour BeachPlease Lip + Cheek Tinted Balm ($20.00 for 0.158 oz.) is a brighter, medium pinky-lavender with moderate, warm undertones and...

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03.

03. Dream Hour Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

A-

Tower 28 Dream Hour BeachPlease Lip + Cheek Tinted Balm ($20.00 for 0.158 oz.) is a vivid--nearly neon--cotton candy pink with strong, cool blue...

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Tower 28 Dream Hour BeachPlease Lip + Cheek Tinted Balm ($20.00 for 0.158 oz.) is a vivid--nearly neon--cotton candy pink with strong, cool blue...

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04.

04. Power Hour Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

A-

Tower 28 Power Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a muted, medium-dark brown with subtle, warm rosy undertones and a...

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Tower 28 Power Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a muted, medium-dark brown with subtle, warm rosy undertones and a...

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05.

05. After Hours Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

A-

Tower 28 After Hours BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a darker, reddened-plum with subtle, warm undertones and a natural...

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Tower 28 After Hours BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a darker, reddened-plum with subtle, warm undertones and a natural...

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06.

06. Office Hours Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

B+

Tower 28 Office Hours BeachPlease Lip + Cheek Tinted Balm ($20.00 for 0.158 oz.) is a slightly muted, medium-dark rosy pink with warmer undertones and...

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Tower 28 Office Hours BeachPlease Lip + Cheek Tinted Balm ($20.00 for 0.158 oz.) is a slightly muted, medium-dark rosy pink with warmer undertones and...

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07.

07. Golden Hour Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

B+

Tower 28 Golden Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a vibrant, medium orange with moderate, warm undertones and a...

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Tower 28 Golden Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a vibrant, medium orange with moderate, warm undertones and a...

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08.

08. Rush Hour Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

B+

Tower 28 Rush Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a medium, coral-orange with strong, warm undertones and a luminous...

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Tower 28 Rush Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a medium, coral-orange with strong, warm undertones and a luminous...

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09.

09. Magic Hour Tower 28

Tower 28

PPermanent. $20.00/0.158 oz.

B+

Tower 28 Magic Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a soft, dusty pink-coral with warm udnertones and a dewy sheen. It...

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Tower 28 Magic Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a soft, dusty pink-coral with warm udnertones and a dewy sheen. It...

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Tower 28 BeachPlease Lip + Cheek Tinted Balm  

Tower 28 BeachPlease Lip + Cheek Tinted Balm  

Tower 28 BeachPlease Lip + Cheek Tinted Balm  

Tower 28 BeachPlease Lip + Cheek Tinted Balm