Anastasia Touch of Lilac Eyeshadow ($12.00 for 0.06 oz.) is a very light, muted pink with a soft, frosted finish. It’s not really lilac to me–it is much warmer than that. It had good color payoff with a soft, blendable texture that wasn’t too soft or too firm, so it applied well to the lid and didn’t lose its coverage when blended. The color started to fade after eight hours of wear. Sephora Ex-boyfriend (LE, ) is darker, cooler (95% similar). Laura Mercier Diamond Pink (LE, $23.00) is more shimmery (95% similar). Too Faced Delightful (LE, $16.00) is lighter (95% similar). Chanel Tisse Rhapsodie #2 (LE, ) is lighter (95% similar). Make Up For Ever I528 Pearl (DC, $21.00) is lighter (95% similar). Chanel Signe Particulier #1 (LE, ) is less shimmery (95% similar). Makeup Geek Whimsical (P, $9.99) is more shimmery (95% similar). Smashbox Spectacle (PiP, ) is less shimmery, cooler (95% similar). Dior Jardin #4 (PiP, ) is warmer (95% similar). Sephora Dew Drop (PiP, ) is warmer (95% similar). Anastasia A1 (Norvina Vol. 1) (LE, $12.00) is less shimmery, lighter, cooler (95% similar). MAC Harpooned Heart (LE, $17.00) is darker (95% similar). KVD Beauty Instaglam (LE, ) is darker (95% similar). NARS Verona (P, $19.00) is more shimmery (90% similar). ColourPop Kindred (LE, $4.50) is brighter (90% similar). MAC Humblebrag (P, $17.00) is less shimmery, lighter, cooler (90% similar). ColourPop Juice Box (PiP, $4.50) is warmer (90% similar). ColourPop Prowlin' (P, $4.50) is darker (90% similar). Viseart Lunar Eclipse (GPV2 #5) (LE, ) is darker, warmer (90% similar). Dior Trafalgar #1 (PiP, ) is darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Anastasia Electro Eyeshadow ($12.00 for 0.06 oz.) is an iridescent, medium pinky lavender with subtle, cool undertones and a frosted sheen. It had semi-opaque color payoff with a soft, lightly dusty consistency that is a bit dry to work with, so there is some fall out and sheerness without a good primer or base in place. The color lasted for seven and a half hours. Makeup Geek Hot Pants (DC, $6.00) is more shimmery (95% similar). NABLA Cosmetics Lilac Wonder (P, $8.00) is less shimmery (95% similar). MAC Stars 'n' Rockets (P, $17.00) is less shimmery, darker (90% similar). ColourPop Wake Me (PiP, $4.50) is less shimmery, lighter, warmer (90% similar). Illamasqua Charm (PiP, ) is less shimmery (90% similar). Tarte Mashup (LE, ) is less shimmery, darker, warmer (90% similar). LORAC Smoothie (LE, $19.00) is lighter, more muted (90% similar). Urban Decay Bend the Knee (LE, $19.00) is more shimmery, lighter, warmer (90% similar). ColourPop Luna (Sailor Moon) (LE, $4.50) is less shimmery, lighter (90% similar). ColourPop Upload (LE, $4.50) is darker, warmer (90% similar). Urban Decay Spitfire (LE, $19.00) is more shimmery, brighter (90% similar). JD Glow N-sane (P, $7.50) is more shimmery, warmer (90% similar). Urban Decay Tonic (DC, $19.00) is lighter, brighter (90% similar). ColourPop Peeps Lavender (LE, $6.00) is less shimmery, darker (90% similar). L'Oreal With a Twist (LE, $7.99) is darker, cooler (90% similar). ColourPop Sunbird (LE, $4.50) is darker, warmer (90% similar). NARS Rage (LE, $24.00) is less shimmery, darker (85% similar). Anastasia C3 (Norvina Vol. 4) (LE, ) is cooler (85% similar). ColourPop Soul-cialize (LE, $6.00) is lighter, warmer (85% similar). ColourPop Rose Garden (LE, $6.00) is less shimmery, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Anastasia Star Cobalt Eyeshadow ($12.00 for 0.06 oz.) is a bold, medium-dark navy blue with cool undertones and a metallic sheen. It had really intense pigmentation, but its downfall was the very dense consistency–it felt more like a cream than a powder eyeshadow–which made it harder to blend out and apply to the lid. I would recommend a flat, firm synthetic brush for this one, and then using a softer blending brush after initial application. The color itself started to crease after eight hours of wear. MAC Blue Envy (LE, $17.00) is less shimmery (95% similar). ColourPop Stargaze (P, $9.00) is darker (95% similar). Urban Decay Evidence (DC, $19.00) is warmer (90% similar). Makeup Geek Center Stage (P, $9.99) is more shimmery, darker (90% similar). Terra Moons Nightfall (P, $6.25) is less shimmery, warmer (90% similar). Too Faced Chill Out (LE, $16.00) is darker, warmer (90% similar). Buxom Backstage Pass (P, $12.00) is lighter, warmer (90% similar). Pat McGrath Interstellar (LE, $25.00) is less shimmery, more muted (90% similar). Anastasia Azure (LE, $12.00) is less shimmery (90% similar). Terra Moons Adhara (P, $6.25) is less shimmery, darker (90% similar). Sephora Aja (LE, ) is less shimmery, darker, warmer (90% similar). Urban Decay Paralyzed (LE, $19.00) is darker, warmer (90% similar). KVD Beauty Entombed (DC, ) is less shimmery, darker (90% similar). Urban Decay Danger (LE, $19.00) is less shimmery, darker (90% similar). Marc Jacobs Beauty The Siren #6 (LE, ) is less shimmery, lighter (90% similar). Marc Jacobs Beauty Free Bird (LE, ) is warmer (90% similar). NARS Cressida (P, $29.00) is darker, more muted (90% similar). Huda Beauty Sapphire #2 (LE, ) is less shimmery, lighter (90% similar). Clarins Midnight #2 (PiP, ) is less shimmery, lighter, warmer (85% similar). NABLA Cosmetics Baltic (P, $8.00) is darker, more muted (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Anastasia Rich Velvet Eyeshadow ($12.00 for 0.06 oz.) is a deep, burgundy-brown with warm, reddish undertones and a smattering of white micro-sparkle over a mostly matte finish. Applied, it looks more matte than anything else as a lot of the sparkle doesn’t transfer to the lid. It had good color payoff with a soft, smooth consistency that was easy to blend on the skin. It wore well for eight hours on me. LORAC Burgundy (PiP, $19.00) is less shimmery, lighter (95% similar). bareMinerals Stiletto (LE, ) is less shimmery (95% similar). Anastasia Deep Plum (P, $12.00) is less shimmery, warmer (95% similar). Charlotte Tilbury The Queen of Glow #4 (PiP, ) is less shimmery, lighter, warmer (90% similar). Too Faced Double Tap (LE, $16.00) is less shimmery, cooler (90% similar). Too Faced Charming (LE, $16.00) is less shimmery, darker, cooler (90% similar). Tarte Cocoa What Fun (LE, ) is less shimmery, lighter (90% similar). Too Faced Soiree (LE, $16.00) is cooler (90% similar). ColourPop Extra Slice (LE, $4.50) is less shimmery, lighter, warmer (90% similar). Natasha Denona Voodoo (LE, ) is less shimmery, lighter (90% similar). Viseart Cerise (PiP, ) is lighter (90% similar). ColourPop French Toast (LE, $4.50) is less shimmery, lighter, warmer (85% similar). Makeup Geek Cherry Cola (DC, $6.00) is less shimmery, lighter (85% similar). Pat McGrath Mink Noir (LE, $25.00) is less shimmery, brighter, warmer (85% similar). Tom Ford Beauty Iris Bronze #4 (LE, ) is lighter (85% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Anastasia Eyeshadow ($12.00 for 0.06 oz.) is supPosed to be a “finely-milled, highly-pigmented” powder eyeshadow. The brand has a large range of individual eyeshadows that are available as pan-only (no compact to hold them); if you purchase four, you’ll get a 4-well plastic palette for $40 ($10 per eyeshadow), or purchase eight and get an 8-well cardboard palette for $70 ($8.75 per eyeshadow) (the 8-pan is only available directly from the brand). On average, the formula is semi-opaque to opaque, lightly dusty to buttery, wears seven to nine hours, and is fairly blendable. The Metallic and Titanium finishes seem to be the best-performing to me, but there are some really standout mattes and shimmers as well. I find the more recently released shades to be better-performing compared to Anastasia eyeshadows I tried two or three years ago. The wear varies between six and eight hours with decent to good application over bare skin (no primer).

Anastasia Touch of Lilac Eyeshadow

Anastasia Touch of Lilac Eyeshadow

Anastasia Touch of Lilac Eyeshadow

Anastasia Touch of Lilac Eyeshadow

Anastasia Touch of Lilac Eyeshadow

Anastasia Electro Eyeshadow

Anastasia Electro Eyeshadow

Anastasia Electro Eyeshadow

Anastasia Electro Eyeshadow

Anastasia Electro Eyeshadow

Anastasia Star Cobalt Eyeshadow

Anastasia Star Cobalt Eyeshadow

Anastasia Star Cobalt Eyeshadow

Anastasia Star Cobalt Eyeshadow

Anastasia Star Cobalt Eyeshadow

Anastasia Rich Velvet Eyeshadow

Anastasia Rich Velvet Eyeshadow

Anastasia Rich Velvet Eyeshadow

Anastasia Rich Velvet Eyeshadow

Anastasia Rich Velvet Eyeshadow