Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is introducing six new shades, plus a limited edition collector’s box of all 16 shades (plus a pencil sharpener) on March 21st. I will be reviewing all 16 shades across three posts over the next week! Here is part one…

Zoeva Black to Earth Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a deep black with a satin sheen. It was incredibly pigmented with a really creamy, glide-on texture that was easy to apply as well as worked great for smudging as it took a little longer to dry. It didn’t, however, slide around while setting. This shade wore well for eight and a half hours before thinning on me. MAC Squid (P, $17.00) is less glossy (95% similar). Sephora Clubbing Stilettos (02) (P, $11.00) is more shimmery, lighter (95% similar). Urban Decay Perversion (P, $22.00) is darker, less glossy (95% similar). KVD Beauty Skully (P, $18.00) is less glossy (95% similar). NABLA Cosmetics Black (P, $18.00) is less shimmery, lighter, less glossy (95% similar). Sephora Black Lace (DC, $10.00) is darker, less glossy (95% similar). Sephora Black Lace (01) (P, $11.00) is less shimmery, cooler, less glossy (95% similar). MAC Black Brilliance (LE, $16.00) is darker, less glossy (95% similar). Urban Decay Perversion (P, $22.00) is less shimmery, glossier (95% similar). MAC Glide or Die (P, $23.00) is less shimmery, lighter, less glossy (95% similar). Marc Jacobs Beauty Blacquer (PiP, $26.00) is darker, less glossy (95% similar). Natasha Denona Black (P, $24.00) is less shimmery, cooler, less glossy (95% similar). Sephora Clubbing Stilettos (PiP, $10.00) is darker, less glossy (95% similar). MAC Definitely Black (P, $20.00) is darker, less glossy (95% similar). Maybelline Deep Onyx (P, $9.99) is less shimmery, cooler (95% similar). Natasha Denona Black (P, $24.00) is less shimmery, cooler, less glossy (95% similar). MAC Blacktrack (P, $16.00) is darker, less glossy (95% similar). Buxom Call Me (P, $17.00) is darker, less glossy (95% similar). MAC Graphblack (PiP, $17.00) is darker, less glossy (95% similar). Maybelline Metallic Nights (P, $9.99) is more shimmery, lighter (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Zoeva It’s Never Over Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a medium-dark rose with warm undertones and a satin finish. It had mostly opaque coverage in a single stroke, and it was fully opaque after two layers. The texture was creamy and easy to apply to the lash line. It wore well for eight hours on me.

Zoeva Mute Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a muted, medium-dark taupe with strong gray tones and a warmer undertone. It had good color payoff in one stroke, and the consistency was creamy enough to apply without tugging on the skin but still layered without lifting or moving the first layer of color. This shade wore for eight hours before fading. Smashbox Moody (P, $18.00) is darker (90% similar). MAC Shoreline (P, $17.00) is more shimmery, darker (90% similar). MAC Metropolis (LE, $16.00) is darker, cooler (90% similar). Urban Decay Desperation (PiP, $22.00) is darker, warmer (85% similar). MAC Slate (LE, $16.00) is darker (85% similar). ColourPop Timber (DC, $7.00) is darker, cooler (85% similar). Lancome Pluie (P, $23.00) is darker, warmer (85% similar). Make Up For Ever S50 Satiny Taupe (P, $21.00) is darker, warmer, less glossy (85% similar). Marc Jacobs Beauty (Dove)affair (P, $24.00) is less shimmery, lighter, cooler (80% similar). Urban Decay Smoke (P, $22.00) is darker (80% similar). Urban Decay Lure (P, $20.00) is darker, cooler (80% similar). Melt Cosmetics 125 Years (LE, $19.00) is less shimmery, lighter, brighter (80% similar). NARS Haight-Ashbury (P, $24.00) is less shimmery, darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Zoeva Taupe Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a medium-dark taupe brown with cooler undertones and a pearly sheen. It had sheer coverage in one pass, while it was somewhat buildable, it was hard to get really opaque, even coverage out of it as the pencil seemed waxier and more prone to lifting the color at times. On me, it wore for eight hours. Sephora Welcome to My Loft (LE, $10.00) is darker (90% similar). Marc Jacobs Beauty Cherry on Taupe (P, $26.00) is more shimmery, lighter (90% similar). Urban Decay Tiger's Eye (LE, $22.00) is more shimmery, lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Zoeva Nude Reflection Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a medium, taupe brown with warm undertones and lighter taupe frosted shimmer. It had good pigmentation in one pass, and I was able to build it to opaque coverage with two layers. It was lightly creamy with good glide and even coverage when applied to the lower lash line. The color wore well for eight and a half hours. Marc Jacobs Beauty Pewter Please (110) (LE, $26.00) is more shimmery, darker (95% similar). Urban Decay Mushroom (P, $22.00) is darker (90% similar). MAC It's Physical (DC, $16.00) is darker (90% similar). Chanel Perle de Lune (916) (LE, $34.00) is darker (90% similar). MAC Grey Tide (P, $17.00) is lighter, warmer (90% similar). Urban Decay Underground (DC, $22.00) is less shimmery, darker, warmer (90% similar). Urban Decay Pistol (DC, $22.00) is less shimmery, warmer (95% similar). Chanel Revelation (897) (LE, $34.00) is darker, cooler (85% similar). Fenty Beauty Moon Dunez (P, $22.00) is less shimmery, lighter, cooler (80% similar). Urban Decay Tiger's Eye (LE, $22.00) is more shimmery, lighter, cooler (80% similar). Urban Decay Hustle (P, $22.00) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Zoeva Regency Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is a bright, medium-dark purple with cool undertones and a pearly sheen. It had semi-opaque coverage in one pass, which was buildable to very nearly opaque coverage in two to three layers. The texture was lightly creamy with less slip than some of the other shades in the range (like Black to Earth). This shade wore for eight and a half hours before fading. However, worth noting is that I purchased this shade previously, and it was sheerer and more emollient. MAC Wakanda Proud (LE, $25.00) is less shimmery, warmer (95% similar). KVD Beauty Roxy (P, $18.00) is less shimmery (90% similar). LA Girl Sequins (P, $4.49) is lighter, warmer (90% similar). Urban Decay Psychedelic Sister (P, $22.00) is less shimmery, darker (90% similar). KVD Beauty Homie (PiP, $10.00) is cooler (90% similar). Urban Decay Viper (P, $22.00) is lighter, warmer (90% similar). ColourPop Ho Ho (LE, $7.00) is darker, cooler (90% similar). Urban Decay Voodoo (PiP, $22.00) is less shimmery, lighter, warmer (90% similar). NARS St. Marks Place (P, $24.00) is darker, cooler (85% similar). Marc Jacobs Beauty (Grape)vine (P, $25.00) is less shimmery, darker (85% similar). Make Up For Ever I90 Iridescent Pop Purple (P, $21.00) is warmer (85% similar). Urban Decay Vice (P, $22.00) is more shimmery, darker, warmer (80% similar). Urban Decay Ransom (LE, $22.00) is cooler (90% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is supposed to be a smooth, pigmented, long-wearing, and waterproof eyeliner. Overall, when they’re good, they’re really good, and when they’re less good, they’re still long-wearing, just less pigmented (but often buildable). The texture is very creamy, so they glide effortlessly and never tug on the lash line. The line has some more interesting shades than the standard eyeliner range, which is always nice to see. The wear varies between seven and nine hours depending on the shade.

See more photos & swatches!

Zoeva Black to Earth Graphic Eyes Eyeliner

Zoeva Black to Earth Graphic Eyes Eyeliner

Zoeva Black to Earth Graphic Eyes Eyeliner

Zoeva It’s Never Over Graphic Eyes Eyeliner

Zoeva It’s Never Over Graphic Eyes Eyeliner

Zoeva It’s Never Over Graphic Eyes Eyeliner

Zoeva Mute Graphic Eyes Eyeliner

Zoeva Mute Graphic Eyes Eyeliner

Zoeva Mute Graphic Eyes Eyeliner

Zoeva Taupe Graphic Eyes Eyeliner

Zoeva Taupe Graphic Eyes Eyeliner

Zoeva Taupe Graphic Eyes Eyeliner

Zoeva Nude Reflection Graphic Eyes Eyeliner

Zoeva Nude Reflection Graphic Eyes Eyeliner

Zoeva Nude Reflection Graphic Eyes Eyeliner

Zoeva Regency Graphic Eyes Eyeliner

Zoeva Regency Graphic Eyes Eyeliner

Zoeva Regency Graphic Eyes Eyeliner