Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a deep, muted mauve with subtle, cool undertones and a satin finish. It had very nearly opaque pigmentation with a creamy, velvety consistency that glided on easily and delivered the coverage as promised–one-stroke intensity. The only drawback to this shade was that some of the color seemed to gather in lip lines as the color wore down, but the creamier formula made it easier to press my lips together to smooth the color out of the lines. This shade lasted for four and a half hours and was neither drying nor hydrating. MAC Amorous (P, $19.00) is lighter (95% similar). NARS Save the Queen (P, $26.00) is lighter, cooler (90% similar). Marc Jacobs Beauty Kate (P, $30.00) is lighter, brighter, glossier (90% similar). Charlotte Tilbury Secret Salma (P, $37.00) is lighter (90% similar). NARS Haze (LE, $26.00) is lighter, cooler (90% similar). Maybelline Brown Blush (P, $7.99) is darker, more muted (90% similar). Tarte Perf (LE, $20.00) is brighter (90% similar). MAC Positively Dashing (P, $18.00) is more shimmery, darker (90% similar). Makeup Geek Marriage Material (P, $12.00) is cooler (90% similar). Coloured Raine Foxy Lady (P, $17.00) is darker, warmer (90% similar). Bite Beauty Pluot (P, $28.00) is darker (90% similar). Bite Beauty Rhubarb (DC, $26.00) is lighter, warmer (85% similar). Huda Beauty Trophy Wife (P, $20.00) is brighter (90% similar). Anastasia Dead Roses (P, $18.00) is more muted (90% similar). ColourPop Berry Me in Lipsticks (LE, $10.00) is less shimmery, darker, warmer (85% similar). MAC Craving (P, $19.00) is lighter (90% similar). Jaclyn Cosmetics Mom (DC, $18.00) is less shimmery, lighter (85% similar). L'Oreal Le Rosewood Ambition (P, $13.99) is lighter, brighter (85% similar). ColourPop Heavy Petal (LE, $7.00) is less shimmery, darker (85% similar). Makeup Geek Lively (P, $15.00) is lighter, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a medium-dark burgundy-brown with subtle, warm undertones and a satin finish. It had opaque pigmentation with a creamy, glide-on texture that was comfortable to wear and flattering on as it didn’t emphasize the texture of my lips. This shade lasted for five hours, left behind a slight stain, and was neither drying nor hydrating. Milani I Am Strong (P, $6.99) is less shimmery, darker (85% similar). Chanel Rouge Audace (59) (LE, $45.00) is darker, glossier (90% similar). Urban Decay Hex (DC, $18.00) is darker, warmer (90% similar). Bite Beauty Nori (DC, $26.00) is darker, warmer (95% similar). MAC Endless Drama (P, $18.00) is darker, glossier (90% similar). Shiseido Curious Cassis (RD620) (DC, $28.00) is darker, warmer (90% similar). Anastasia Brandy (P, $18.00) is darker, less glossy (90% similar). MAC Runner (LE, $19.00) is darker, warmer (90% similar). ColourPop Tiana (LE, $10.00) is less shimmery, darker, cooler (90% similar). Tarte High Dive (P, $21.00) is darker, glossier (85% similar). Marc Jacobs Beauty Blow (210) (P, $30.00) is lighter, brighter (85% similar). Pat McGrath 35MM (DC, $40.00) is darker, brighter, cooler (85% similar). Maybelline Burgundy Blush (P, $7.99) is warmer (90% similar). Pat McGrath After Dusk (LE, $25.00) is lighter, less glossy (85% similar). MAC Unknown Pleasures (LE, $19.00) is darker (85% similar). Tom Ford Beauty Fetishist (P, $55.00) is darker, brighter (85% similar). Buxom Voodoo Spice (P, $22.00) is warmer (85% similar). Danessa Myricks Coffee Cake (P, $18.00) is lighter, less glossy (85% similar). ColourPop Cashing Out (PiP, $7.00) is darker (85% similar). Bite Beauty Cerise (P, $24.00) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a muted, medium-dark red-brown with warm undertones and a satin finish. The coverage was fantastic with creamy, opaque color that applied smoothly and evenly. It was comfortable to wear over a five hour period, though it was neither hydrating nor drying. Tarte Latte (LE, $20.00) is glossier (95% similar). MAC DGAF (P, $23.00) is lighter, glossier (95% similar). Chanel Chestnut (122) (P, $40.00) is lighter, cooler (95% similar). Fenty Beauty Shawty (P, $18.00) is warmer (90% similar). Tom Ford Beauty In Deep (P, $55.00) is cooler (90% similar). Pat McGrath Leatherette (LE, $40.00) is lighter (95% similar). Sephora Yum Yum (10) (P, $8.00) is lighter, glossier (90% similar). Giorgio Armani Seashore (112) (LE, $38.00) is more shimmery, darker (90% similar). Revlon Choco-liscious (P, $8.49) is more shimmery, darker, glossier (90% similar). Tarte Boardwalk (P, $21.00) is lighter (90% similar). Milani I Am Positive (P, $6.99) is less shimmery, cooler (90% similar). Anastasia Maude (P, $20.00) is warmer, less glossy (90% similar). Tom Ford Beauty Ben (P, $36.00) is cooler (90% similar). Bite Beauty Smoked Za'atar (LE, $26.00) is cooler, glossier (90% similar). Bite Beauty Almond (P, $24.00) is lighter (85% similar). ColourPop Kae (LE, $6.50) is warmer, less glossy (90% similar). NARS Deborah (P, $34.00) is glossier (85% similar). Tarte Crop Top (P, $20.00) is lighter, more muted (85% similar). Givenchy Brun Baroque (P, $37.00) is cooler (90% similar). Makeup Geek Witty (P, $15.00) is cooler, glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a deep, reddish brown with subtle, warm undertones and a natural sheen. It was semi-opaque and had moderate slip, which made it harder to apply evenly as it would seep into lip lines and move around a lot. I didn’t experience feathering, which isn’t something I typically experience, but it might be an issue if you are prone to feathering due to the vampy hue and slippery feel. It lasted for five hours, left behind a stain, but it did sit in lip lines easily. Pat McGrath She's So Deep (LE, $40.00) is lighter (95% similar). KVD Beauty Crucifix (P, $19.00) is less glossy (95% similar). Urban Decay Disturbed (DC, $18.00) is cooler (95% similar). ColourPop Prim (P, $7.00) is cooler (95% similar). ColourPop Paramour (LE, $7.00) is darker, cooler (95% similar). MAC Modern Temptress (LE, $19.00) is lighter (95% similar). Too Faced Indecent Proposal (P, $22.00) is lighter (95% similar). Kaleidos Bloodstone (P, $12.00) is less shimmery (95% similar). Make Up For Ever M104 (DC, $22.00) is lighter, less glossy (95% similar). Marc Jacobs Beauty Editrix (250) (P, $30.00) is warmer (95% similar). MAC Digging It (P, $19.00) is darker, warmer (90% similar). ColourPop Chocolatier (LE, $10.00) is less shimmery, lighter, warmer (90% similar). Anastasia Rust (P, $18.00) is lighter, less glossy (90% similar). Clinique Velvet Kisses (29) (P, $19.50) is more shimmery, warmer (90% similar). Fenty Beauty PMS (P, $18.00) is darker, cooler (90% similar). Laura Mercier Chocolat Divin (P, $32.00) is less shimmery, lighter, cooler (90% similar). NARS Done It Again (P, $26.00) is less glossy (90% similar). Make Up For Ever Magnetic Brown (122) (P, $23.00) is less shimmery, darker, cooler (90% similar). Tarte Shades (P, $21.00) is cooler (90% similar). Bite Beauty Liquorice (DC, $26.00) is cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Maybelline Color Sensational The Loaded Bolds Lip Color ($7.49 for 0.15 oz.) is a new set of shades that’s supposed to have “one-stroke intensity” in an “opaque, creamy clay base.” For the most part, the shade range is mostly opaque to fully opaque with some falling short with semi-sheer to semi-opaque, more uneven coverage. The texture is smooth, creamy, lightweight, and it glides on without tugging or dragging; some shades feel more satiny while others have a bit more slip. Unfortunately, some of the ones in this review were particularly slippery, which made them harder to apply evenly. I’m a fan of the Color Sensational formulas, but the one thing that I’m not a fan of (and that can be a deal-breaker) is the scent, which is a very strong, sweet, lightly perfume-y scent that lingers and sometimes tastes soapy.

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Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color

Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color

Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color

Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color

Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color

Maybelline Mauve It Color Sensational The Loaded Bolds Lip Color

Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color

Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color

Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color

Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color

Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color

Maybelline Raging Raisin Color Sensational The Loaded Bolds Lip Color

Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color

Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color

Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color

Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color

Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color

Maybelline Coffee Addiction Color Sensational The Loaded Bolds Lip Color

Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color

Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color

Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color

Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color

Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color

Maybelline Chocoholic Color Sensational The Loaded Bolds Lip Color