Smartorial

Marc Jacobs Beauty Smartorial Eye-Conic Eyeshadow Palette ($49.00 for 0.21 oz.) is a mix of gray, blues, and neutrals with assorted finishes. It featured seven shades with four different finishes (velvet, satin, silk and lamé). The eyeshadow formula is supposed to have “lasting, velvety-rich pigment.” The brighter blue was more of a struggle to work with compared to the other six shades in the palette, as it did not blend out as well and was not as buildable/pigmented as other shades.

A few obvious differences between the new Eye-Conic palettes and the previous Style Eye-Con No. 7 palettes: they actually decreased by $10 in price (they used to be $59) with only a slight decrease in quantity (0.21 oz. vs. 0.25 oz.), and each eyeshadow has been named. The ingredient lists differ from shade to shade, which makes it harder to really compare easily, and I saw a lot of similar ingredients but order often varied; they seemed similar to me just by touching, wearing, and applying with maybe slightly higher dimethicone quantities in the shimmery shades and a slightly firmer press (but not stiff) for more matte shades (so less powder kicked up in the pan).

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A Smoky Gold & Blue Eye with Marc Jacobs' Smartorial Palette

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Whenever

Whenever is a pale beige with neutral-to-cool undertones and a matte finish. It had medium, buildable coverage with a smooth, lightly powdery consistency. It was very blendable and easy to spread it across the skin, but it had a tendency to have some fallout. This shade lasted for seven hours on me.

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• LORAC Tails & Top Hats #1 (LE, $19.00) is cooler (95% similar).
• Urban Decay Thirteen (PiP, $19.00) is cooler (95% similar).
• KVD Beauty Lifelike (DC, ) is darker (95% similar).
• Tarte Charmer (PiP, ) is cooler (95% similar).
• Too Faced Cream Colored Ponies (LE, $16.00) is darker (95% similar).
• Viseart Petit Pro #1 (LE, ) is cooler (95% similar).
• bareMinerals Presence (LE, ) is darker (95% similar).
• Too Faced Pot du Crème (LE, $16.00) is darker (95% similar).
• ColourPop Distressed (LE, $4.50) is darker (95% similar).
• LORAC Bisque (LE, $19.00) is darker, warmer (90% similar).

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A Smoky Gold & Blue Eye with Marc Jacobs' Smartorial Palette

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In Doubt

In Doubt is a bright, light-medium silver with neutral undertones and a metallic sheen. It had opaque color payoff with a smooth, lightly creamy texture that wasn’t too soft or too firmly pressed into the pan, so it didn’t have fallout but applied well to bare skin. The color stayed on well for eight hours before fading.

Power Platforms

Power Platforms is a bright, medium-dark cobalt blue with cool undertones and a matte finish. It had medium coverage that was buildable to semi-opaque coverage, but it was hard to get opaque coverage without using a white base (primer alone was not enough). The consistency was soft, velvety, and slightly dusty, which made the blending and application somewhat uneven. It wore well for seven and a half hours on me.

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• NABLA Cosmetics Majorelle (PiP, $8.00) is darker (95% similar).
• MAC Atlantic Blue (P, $17.00) is lighter (95% similar).
• About Face No Queen Blues (P, $16.00) is lighter (95% similar).
• Makeup Geek Neptune (DC, $6.00) is lighter (95% similar).
• Huda Beauty Sapphire #8 (LE, ) is more shimmery (95% similar).
• Illamasqua Sadist (P, ) is darker (95% similar).
• MAC Matmata (LE, $17.00) is darker (95% similar).
• NARS Stage Dive (LE, $25.00) is darker (95% similar).
• Anastasia C3 (Norvina Vol. 2) (LE, ) is darker (90% similar).
• ColourPop I'm Chillen (LE, $4.50) is more shimmery, more muted (90% similar).

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A Smoky Gold & Blue Eye with Marc Jacobs' Smartorial Palette

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Make Sure

Make Sure is a deep, bluish teal with cool undertones and lighter blue shimmer over a more matte finish. The pigmentation was fantastic, while the texture was smooth, velvety, and not at all dusty or powdery. It applied evenly and blended out well on the lid. This shade lasted for eight hours on me.

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• Urban Decay Prank (LE, $19.00) is cooler (95% similar).
• YSL Scandal #5 (LE, ) is more shimmery, warmer (90% similar).
• LORAC Beast Mode (LE, $19.00) is darker, cooler (90% similar).
• ColourPop Burnout (LE, $4.50) is warmer (90% similar).
• ColourPop Totally Crushin' (PiP, $4.50) is less shimmery (90% similar).
• Natasha Denona Smoke (65V) (PiP, $29.00) is lighter, more muted, warmer (90% similar).
• Natasha Denona Fata Morgana (LE, ) is less shimmery (90% similar).
• Make Up For Ever S226 Abyssal Blue (DC, $21.00) is more shimmery (95% similar).
• MAC Indigogo (LE, $17.00) is lighter, warmer (85% similar).
• Sydney Grace Reaching Zenith (Deep) (PiP, $5.25) is lighter, warmer (85% similar).

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A Smoky Gold & Blue Eye with Marc Jacobs' Smartorial Palette

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For Once

For Once is a deep, blackened teal with cooler overtones and warmer, brown undertones paired with a frosted sheen. It had opaque color coverage that blended out easily. The texture was smooth, dense, but not stiff or difficult to pick up with a brush. The eyeshadow wore well for eight hours on me before fading slightly.

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• Juvia's Place Aja (LE, ) is warmer (95% similar).
• bareMinerals Deep Sea (LE, $14.00) is lighter (95% similar).
• Anastasia Throne (LE, $12.00) is less shimmery, darker (95% similar).
• Marc Jacobs Beauty The Siren #7 (LE, ) is lighter (90% similar).
• Too Faced Storm Cloud (LE, $16.00) is darker (90% similar).
• Sephora Midnight Swim (16) (DC, $10.00) is less shimmery, darker (90% similar).
• MAC Tonight's the Night (LE, $22.00) is lighter, brighter (90% similar).
• Bobbi Brown Electric Sapphire (LE, $38.00) is more shimmery, lighter, cooler (90% similar).
• Chantecaille Lagoon (P, $34.00) is less shimmery, darker (90% similar).
• ColourPop Water Me (LE, $6.00) is less shimmery, cooler (90% similar).

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A Smoky Gold & Blue Eye with Marc Jacobs' Smartorial Palette

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They Know Who

They Know Who is a light-medium, golden brown with warm undertones and a metallic finish. It was richly pigmented and had a smooth, creamy texture that was denser but so easy to work with. The eyeshadow applied beautifully to bare skin and stayed on well for eight hours.

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• Dior Smoky Sequins #3 (LE, ) is more shimmery (95% similar).
• Tom Ford Beauty Metallic Denim #2 (PiP, ) is darker, warmer (95% similar).
• Terra Moons Rubidium (P, $6.25) is more shimmery, lighter (95% similar).
• Lethal Cosmetics Lithium (P, $6.50) is more shimmery, lighter (95% similar).
• Gucci Beauty Starlight (DC, $37.00) is lighter (90% similar).
• Dior Infinity (751) (LE, $31.00) is less shimmery, darker, more muted (90% similar).
• Burberry Nude (No. 002) (P, $29.00) is darker, cooler (90% similar).
• Buxom Style Icon (P, $12.00) is lighter, warmer (90% similar).
• Tarte Starfish (LE, ) is less shimmery (90% similar).
• Giorgio Armani Cold Copper (09) (DC, $39.00) is warmer (85% similar).

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A Smoky Gold & Blue Eye with Marc Jacobs' Smartorial Palette

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Runs the Show

Runs the Show is a medium taupe with subtle, warm undertones and a satin finish. The eyeshadow was opaque in a single layer, and the texture was smooth, velvety without being dusty or powdery. It wore well for seven and a half hours on me before fading slightly.

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Palette | Look Details

Marc Jacobs Beauty Smartorial Palette | Look Details

Marc Jacobs Beauty Whenever Eye-Conic Eyeshadow

Marc Jacobs Beauty Whenever Eye-Conic Eyeshadow

Marc Jacobs Beauty In Doubt Eye-Conic Eyeshadow

Marc Jacobs Beauty In Doubt Eye-Conic Eyeshadow

Marc Jacobs Beauty Power Platforms Eye-Conic Eyeshadow

Marc Jacobs Beauty Power Platforms Eye-Conic Eyeshadow

Marc Jacobs Beauty Make Sure Eye-Conic Eyeshadow

Marc Jacobs Beauty Make Sure Eye-Conic Eyeshadow

Marc Jacobs Beauty For Once Eye-Conic Eyeshadow

Marc Jacobs Beauty For Once Eye-Conic Eyeshadow

Marc Jacobs Beauty They Know Who Eye-Conic Eyeshadow

Marc Jacobs Beauty They Know Who Eye-Conic Eyeshadow

Marc Jacobs Beauty Runs the Show Eye-Conic Eyeshadow

Marc Jacobs Beauty Runs the Show Eye-Conic Eyeshadow

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Eye-Conic Multi-Finish Eyeshadow Palette

Marc Jacobs Beauty Smartorial Palette | Look Details

Marc Jacobs Beauty Smartorial Palette | Look Details

Marc Jacobs Beauty Whenever Eye-Conic Eyeshadow

Marc Jacobs Beauty Whenever Eye-Conic Eyeshadow

Marc Jacobs Beauty In Doubt Eye-Conic Eyeshadow

Marc Jacobs Beauty In Doubt Eye-Conic Eyeshadow

Marc Jacobs Beauty Power Platforms Eye-Conic Eyeshadow

Marc Jacobs Beauty Power Platforms Eye-Conic Eyeshadow

Marc Jacobs Beauty Make Sure Eye-Conic Eyeshadow

Marc Jacobs Beauty Make Sure Eye-Conic Eyeshadow

Marc Jacobs Beauty For Once Eye-Conic Eyeshadow

Marc Jacobs Beauty For Once Eye-Conic Eyeshadow

Marc Jacobs Beauty They Know Who Eye-Conic Eyeshadow

Marc Jacobs Beauty They Know Who Eye-Conic Eyeshadow

Marc Jacobs Beauty Runs the Show Eye-Conic Eyeshadow

Marc Jacobs Beauty Runs the Show Eye-Conic Eyeshadow