MAC 4Eva Lipstick ($17.00 for 0.10 oz.) is described as a “creamy light purple [with a Matte finish].” It’s a muted, medium-dark purple with cool undertones and a mostly matte finish. It had good color coverage, but it would need another layer or so to get fully opaque coverage out of it. The consistency didn’t drag or tug on the lips when applied, but it didn’t slide around easily. The color lasted for five and a half hours, was lightly drying after four hours of wear, and did creep into lip lines slightly. Sephora Trippin (50) (P, $8.00) is lighter (90% similar). ColourPop Fluke (P, $7.00) is lighter (85% similar). ColourPop Lemon Drop (LE, $6.50) is warmer (85% similar). Bite Beauty Lavender Jam (DC, $26.00) is darker, cooler (80% similar). Urban Decay Twitch (P, $18.00) is warmer (80% similar). Anastasia Violet (LE, $20.00) is darker (80% similar). Smashbox Action (P, $21.00) is lighter, warmer (80% similar). Bite Beauty Taro (LE, $26.00) is darker, more muted, warmer (80% similar). ColourPop Be-dazzled (LE, $6.50) is darker (80% similar). KVD Beauty Roxy (P, $19.00) is darker, glossier (80% similar). ColourPop So Wavy (LE, $7.00) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

MAC Lavender Jade Lipstick ($17.00 for 0.10 oz.) is described as a “dirty mauve with gold pearl [with a Matte finish].” It’s a medium, lavender purple with subtle, cool undertones and a mostly matte finish. It had good pigmentation, though not fully opaque, with a creamy, velvety consistency that glided on without tugging but was a little thicker overall. I found it slid into my lip lines after three hours of wear, but it was creamy enough that I could smooth the color back out if I rubbed my lips back-and-forth. The color lasted four and a half hours in total and was neither drying nor hydrating. This shade was previously released as a limited edition color, and the permanent version is a bit darker. ColourPop Brills (LE, $7.00) is warmer (90% similar). ColourPop Koala (LE, $6.50) is darker, glossier (90% similar). Obsessive Compulsive Cosmetics Digitalis (DC, $18.00) is lighter, warmer, glossier (90% similar). NYX Violet (P, $6.00) is darker (85% similar). Maybelline Lilac Flush (725) (P, $7.49) is lighter, warmer, glossier (85% similar). MAC Weekend 2 (LE, $19.00) is lighter, glossier (90% similar). Pat McGrath Faux Pas (P, $38.00) is darker (90% similar). MAC Strutting Fabulous (LE, $19.00) is darker (90% similar). MAC Dodgy Girl (LE, $19.00) is lighter (90% similar). Urban Decay Vanity Kills (DC, $18.00) is lighter, more muted, cooler (85% similar). Make Up For Ever C503 (DC, $22.00) is lighter, cooler (85% similar). Obsessive Compulsive Cosmetics Rollergirl (DC, $18.00) is darker (85% similar). ColourPop Cheetah (P, $10.00) is darker, more muted (85% similar). Bite Beauty Spritzer (DC, $26.00) is darker, more muted (85% similar). Fenty Beauty One of the Boyz (P, $18.00) is darker, cooler (85% similar). Urban Decay Solo Player (P, $25.00) is warmer, glossier (85% similar). Urban Decay Shallow (DC, $18.00) is darker, more muted (85% similar). NYX Playdate (P, $6.00) is darker, more muted, glossier (85% similar). MAC Fresh Amour (LE, $19.00) is cooler (85% similar). ColourPop Fluke (P, $7.00) is darker, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

MAC Love & Cherished Lipstick ($17.00 for 0.10 oz.) is described as a “creamy light purple [with a Cremesheen finish].” It is a soft, light lavender with cool undertones and a very fine pearl and light sheen. The texture had that slight firmer consistency of a Cremesheen until it warms up against the lips, then it gets softer and glides on easily. It looked more like a Lustre on, as it was semi-sheer, uneven, and tended to emphasize every flaw on my lips. This shade lasted for three hours and was neither drying nor hydrating. MAC Viva Glam Nicki 2 (LE, $19.00) is less shimmery, lighter, brighter (95% similar). NYX Playdate (P, $6.00) is less shimmery, darker (90% similar). MAC Lavender Whip (LE, $19.00) is warmer (90% similar). MAC Fresh Amour (LE, $19.00) is lighter, more pigmented, cooler (90% similar). MAC Weekend 2 (LE, $19.00) is less shimmery, more pigmented (95% similar). Maybelline Lilac Flush (725) (P, $7.49) is brighter, more pigmented, warmer (85% similar). MAC Cold Front (LE, $19.00) is more shimmery, darker, less pigmented (85% similar). Bite Beauty #005 (LE, $36.00) is darker, warmer (85% similar). Dior Cloudy Matte (380) (LE, $35.00) is darker, cooler (85% similar). MAC Courting Seduction (LE, $19.00) is less shimmery, more pigmented (90% similar). ColourPop Brills (LE, $7.00) is darker, brighter, more pigmented (80% similar). Bite Beauty Violet Icing (P, $24.00) is more shimmery, darker, cooler (80% similar). MAC Sugar Cookies (LE, $17.50) is more shimmery, lighter (80% similar). See comparison swatches / view dupes side-by-side.

These three shades are new, permanent shades that will be added to the existing line-up. It seems that many stores have these shades available for purchase, but as of the posting date of this review, I did not see them available online yet.

MAC 4Eva Lipstick

MAC 4Eva Lipstick

MAC 4Eva Lipstick

MAC 4Eva Lipstick

MAC 4Eva Lipstick

MAC 4Eva Lipstick

MAC Lavender Jade Lipstick

MAC Lavender Jade Lipstick

MAC Lavender Jade Lipstick

MAC Lavender Jade Lipstick

MAC Lavender Jade Lipstick

MAC Lavender Jade Lipstick

MAC Love & Cherished Lipstick

MAC Love & Cherished Lipstick

MAC Love & Cherished Lipstick

MAC Love & Cherished Lipstick

MAC Love & Cherished Lipstick

MAC Love & Cherished Lipstick