ColourPop Avenue Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep yellow red.” It’s a slightly muted, medium-dark burgundy red with neutral-to-cool undertones and a matte finish. The texture was thin, slightly watery, but it was manageable for application. The color applied with semi-opaque coverage that went on quite evenly despite the watery consistency. It lasted for almost eight hours, was lightly drying over time, and tended to fade faster from the center of the lips. Chanel Experimente (154) (P, $45.00) is lighter (95% similar). NARS Just Push Play (P, $26.00) is lighter, warmer (90% similar). NARS Infatuated Red (P, $27.00) is warmer, glossier (90% similar). ColourPop Goldie (P, $6.00) is darker (90% similar). MAC Such Flare (LE, $19.00) is warmer, glossier (90% similar). Tarte Vibin' (P, $20.00) is warmer (90% similar). NARS 413 BLKR (DC, $28.00) is glossier (90% similar). KVD Beauty Nosferatu (P, $20.00) is lighter (90% similar). NARS Vain (P, $26.00) is warmer (90% similar). ColourPop Lost (P, $7.00) is lighter, warmer (85% similar). ColourPop Silk (LE, $7.00) is glossier (90% similar). MAC Studded Kiss (P, $19.00) is glossier (90% similar). NARS Consuming Red (P, $27.00) is glossier (90% similar). Tom Ford Beauty Velvet Cherry (08) (P, $55.00) is lighter, glossier (90% similar). NARS VIP Red (DC, $28.00) is lighter, warmer, glossier (85% similar). Make Up For Ever #48 (DC, $19.00) is glossier (85% similar). Make Up For Ever M402 (DC, $22.00) is lighter, glossier (85% similar). NARS Fire Down Below (DC, $28.00) is lighter, warmer (85% similar). Milani I Am Motivated (P, $6.99) is darker, warmer, glossier (85% similar). Pat McGrath Guinevere (P, $38.00) is darker, glossier (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop Bumble Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “dusty warm terracotta.” It’s a muted, medium rosy pink with warm undertones and a matte finish. It had rich, opaque color coverage that applied smoothly. The color lasted for eight hours and was slightly drying over time, and it had a few flakes of color come off while I wore it (which isn’t too bad). KVD Beauty Double Dare (P, $20.00)(100% similar). Milani Beloved (LE, $8.99) is warmer (90% similar). Make Up For Ever #4 (DC, $19.00) is glossier (90% similar). Tarte Beach Bum (P, $22.00) is glossier (90% similar). Anastasia Spice (P, $18.00) is lighter, brighter (85% similar). Burberry Peony Rose (302) (P, $35.00) is more shimmery (85% similar). NARS Dolce Vita (P, $27.00) is lighter, brighter, warmer (85% similar). Tarte Front Row (P, $20.00) is darker, more muted (85% similar). Urban Decay Fade (P, $22.00) is darker (85% similar). ColourPop Dreamy (PiP, $7.00) is lighter, warmer (85% similar). Maybelline Nude Nuance (P, $7.99) is warmer, glossier (85% similar). KVD Beauty Lolita II (DC, $21.00) is more muted (85% similar). NARS Walkyrie (P, $27.00) is darker, warmer (90% similar). NARS Bahama (P, $27.00) is more muted, cooler (85% similar). KVD Beauty Lolita II (P, $20.00) is lighter, warmer (85% similar). ColourPop Frick 'n' Frack (P, $7.00) is lighter, less glossy (80% similar). Charlotte Tilbury MI Kiss (was Bond Girl) (P, $37.00) is darker, glossier (80% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.

See more photos & swatches!

ColourPop Avenue Ultra Matte Liquid Lipstick

ColourPop Avenue Ultra Matte Liquid Lipstick

ColourPop Avenue Ultra Matte Liquid Lipstick

ColourPop Avenue Ultra Matte Liquid Lipstick

ColourPop Avenue Ultra Matte Liquid Lipstick

ColourPop Avenue Ultra Matte Liquid Lipstick

ColourPop Bumble Ultra Matte Liquid Lipstick

ColourPop Bumble Ultra Matte Liquid Lipstick

ColourPop Bumble Ultra Matte Liquid Lipstick

ColourPop Bumble Ultra Matte Liquid Lipstick

ColourPop Bumble Ultra Matte Liquid Lipstick

ColourPop Bumble Ultra Matte Liquid Lipstick