Nuance (71)

Chanel Nuance (71) Rouge Allure Velvet ($37.00 for 0.12 oz.) is a muted, peachy beige with soft, warm undertones and a semi-matte finish. The color payoff was semi-opaque and did not build up much beyond that (definitely not “intensely rich” as described!). The texture felt lightweight, smooth, and velvety–thin but not clingy and never felt “wet” or truly cream-like. The color went on evenly and for the type of hue, it had a fairly flattering application, but it could have smoothed out my lip lines more. It lasted well for four hours and was neither drying nor hydrating over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

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• Bite Beauty Gemini (Left) (LE, $26.00) is less shimmery, lighter, more pigmented (90% similar).
• Dose of Colors Hey Girl (LE, $16.00) is less shimmery, cooler (90% similar).
• ColourPop Carousel (LE, $10.00) is less shimmery, lighter, cooler (90% similar).
• MAC Date-Maker (P, $26.00) is less shimmery, lighter, warmer (90% similar).
• Hourglass I Lust For (P, $34.00) is less shimmery, lighter, cooler (95% similar).
• ColourPop Appy (P, $10.00) is less shimmery, darker (90% similar).
• Tom Ford Beauty Rolando (LE, $36.00) is less shimmery, lighter, warmer (85% similar).
• Urban Decay Fuel 2.0 (DC, $18.00) is less shimmery, darker, cooler (85% similar).
• MAC One Hit (LE, $20.00) is darker, brighter, less glossy (85% similar).
• Lisa Eldridge Velvet Fawn (LE, $36.00) is less shimmery, lighter (90% similar).

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Formula Overview

$45.00/0.12 oz. - $375.00 Per Ounce

The Rouge Allure Velvet formula is supposed to be a "non-drying matte lipstick" with "intensely rich, long-wearing colour" and has a "velvet matte finish." Over time, I felt like the formula has improved and is actually non-drying (the original launch did not wear well on me) to lightly drying (seen more in shades that have lasted six to eight hours). The pigmentation varies from shade to shade but is usually semi-opaque to opaque with a semi-matte to satin finish. The texture had a velvety, glide-on feel that doesn't feel particularly creamy or wet, yet the lipstick is comfortable to wear over the four to six hours it typically lasts for. Like most Chanel lip products, they have a rosy scent but no discernible taste.

Browse all of our Chanel Rouge Allure Velvet swatches.

Look Using this Product

A Faded Set of Earth Tones Look featuring Chanel Quintessence

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Infrarose (72)

Chanel Infrarose (72) Rouge Allure Velvet ($37.00 for 0.12 oz.) is a bright, medium-dark fuchsia pink with subtle, cool undertones and a satin finish. It had semi-opaque pigmentation that covered my lips fairly evenly, but there was very slight color that pulled into my lip lines–more noticeable in the close-up swatch photos than in person. The lipstick had a smooth, velvety consistency that glided across my lips with ease and felt thin and lightweight (without being clingy). It wore well for five and a half hours on me and was lightly hydrating.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

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• Formula Overview

Imperial (73)

Chanel Imperial (73) Rouge Allure Velvet ($37.00 for 0.12 oz.) is a medium red with neutral undertones and a semi-matte finish. It had nearly opaque pigmentation that applied evenly and smoothly across my lips without tugging. The lipstick had a velvety, glide-on consistency that never felt slippery or “wet,” so the product didn’t slide around when worn. The color stayed on well for five and a half hours, left a faint stain behind, and was neither drying nor hydrating.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

• Top Dupes
• Formula Overview

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Nuance (71) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Infrarose (72) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet

Chanel Imperial (73) Rouge Allure Velvet