Bobbi Brown Flame Luxe Lip Color ($35.00 for 0.12 oz.) was a bright, medium-dark orange-red with strong, red undertones and a satiny sheen. This shade wasn’t as glossy as others in the range, but it was still a more luminous finish overall. The texture was smooth, lightly creamy, and glided on easily. It had mostly opaque pigmentation that covered my lips evenly. I was able to wear this for six hours, and it felt moisturizing during that time. Pat McGrath Obsessed (LE, $38.00) is lighter (90% similar). MAC Habanero (DC, $21.00) is darker, cooler (95% similar). Laura Mercier Coral Vif (P, $32.00) is lighter (95% similar). Bite Beauty Cayenne (DC, $26.00) is lighter, brighter (95% similar). NARS Claudette (LE, $34.00) is cooler (95% similar). Obsessive Compulsive Cosmetics Psycho (DC, $18.00) is less glossy (95% similar). Urban Decay Drive In (P, $19.00) is cooler (95% similar). Lancome French Touch (196) (P, $32.00) is darker (95% similar). NARS Marlene (P, $34.00) is lighter, brighter (95% similar). Urban Decay Bang (DC, $18.00) is lighter, brighter (95% similar). Bite Beauty Aries (LE, $26.00) is lighter, warmer (90% similar). NYX Pure Red (P, $6.00) is lighter (95% similar). Tom Ford Beauty Wild Ginger (P, $57.00) is lighter (95% similar). ColourPop Cruella (LE, $8.00) is lighter, cooler (90% similar). YSL Orange Fatal (154) (LE, $38.00) is warmer (90% similar). Bobbi Brown Metro Red (P, $40.00) is more shimmery, cooler (90% similar). Tom Ford Beauty Connor (P, $36.00) is lighter (90% similar). Shiseido Volcanic (218) (P, $26.00) is cooler (90% similar). Buxom Rogue (DC, $21.00) is brighter (90% similar). ColourPop Foolish (P, $10.00) is more muted (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Bobbi Brown Imperial Red Luxe Lip Color ($35.00 for 0.12 oz.) is a deep red with subtle, cooler, pink undertones and a glossy finish. It had semi-opaque pigmentation, which did apply evenly and smoothly, so it looked like stain glass on the lips as there was still very rich, pronounced color on the lips. The texture was moderately emollient, so it didn’t tug while I applied, but it had more slip. I did not personally experience feathering or bleeding around the edges of my lips, but the consistency makes me think it might on others more prone to those things. This shade wore well for five and a half hours and left behind a strong stain. Chanel Memoire (224) (P, $37.00) is more shimmery (95% similar). KVD Beauty Hexagram (P, $19.00) is darker (95% similar). MAC Just a Bite (LE, $19.00) is less glossy (95% similar). MAC Carmine Rouge (LE, $19.00) is lighter, less glossy (95% similar). Urban Decay Spiderweb (DC, $18.00) is warmer (95% similar). Chanel Rouge Captivant (86) (P, $45.00) is lighter, warmer (95% similar). Hourglass Icon (P, $32.00) is lighter (95% similar). Tarte Miami Vice (P, $21.00) is warmer (95% similar). Tom Ford Beauty Tony (P, $36.00) is less glossy (95% similar). Urban Decay The 405 (P, $19.00) is warmer (95% similar). MAC MAC Red (P, $19.00) is less glossy (95% similar). Makeup Geek Elegant (P, $15.00) is cooler (95% similar). elf Own It (P, $9.00) is lighter, warmer (95% similar). Stellar Beauty Super Sonic 04 (P, $22.00) is lighter (95% similar). Make Up For Ever C405 (DC, $22.00) is lighter (95% similar). Make Up For Ever Raspberry Red (401) (P, $24.00) is warmer (95% similar). Bite Beauty Tannin (DC, $24.00) is less glossy (95% similar). Estee Lauder Boldface (P, $32.00) is lighter (95% similar). Shiseido Ruby Copper (RD501) (DC, $28.00) is less glossy (95% similar). Tarte Sandals (LE, $21.00) is darker (95% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Bobbi Brown Bobbi Luxe Lip Color ($35.00 for 0.12 oz.) is a muted, medium pinky-brown with subtle, warm undertones and a creamy finish. The texture was lightweight, smooth, and creamy, so it was easy to apply and comfortable to wear. It had nearly opaque pigmentation, which applied evenly, and lasted a solid four and a half hours on my lips. I felt the formula was lightly hydrating over time. Bite Beauty Cashew (P, $24.00) is lighter, warmer, less glossy (85% similar). Bobbi Brown Bahama Brown (DC, $37.00) is darker, brighter, warmer (90% similar). NARS Augustine (LE, $34.00) is brighter (90% similar). Tarte Honey (LE, $20.00) is darker, warmer (90% similar). MAC Double Shot (P, $19.00) is darker, warmer (80% similar). Jaclyn Cosmetics Fussy (DC, $18.00) is lighter, warmer (85% similar). Chanel Stunt (LE, $32.00) is cooler, glossier (90% similar). MAC Half 'n' Half (P, $19.00) is lighter, warmer (85% similar). MAC Spice (LE, $19.00) is warmer (85% similar). MAC Spirit (P, $19.00) is warmer (90% similar). Bite Beauty Pepper (DC, $26.00) is cooler (80% similar). Smashbox On Set (P, $21.00) is lighter, cooler (80% similar). Urban Decay Liar (DC, $18.00) is lighter, warmer (80% similar). Make Up For Ever C107 (DC, $22.00) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Formula Overview

Bobbi Brown Luxe Lip Color ($35.00 for 0.12 oz.) is supposed to have one-stroke color coverage with a hydrating, smoothing formula, and “nourishing shine.” I was impressed with the formula as a whole, as the majority of the shades were very pigmented in one pass with a creamy consistency that glided on easily. There’s a richness to the texture that does feel more “luxe” in a way. The natural-to-luminous shine level gives lips a smoother, plumper look, while the formula itself is hydrating and many shades are longer wearing. I noticed that the lighter shades tended to perform more poorly relative to more light-medium to medium-dark-hued shades. There was a faint floral scent (that was a surprise, I wish they had gone the unscented!), but I didn’t have issues with taste and found it very subtle on (it’s no Dior/Chanel-level scent!). In general, I like Bobbi Brown’s lipstick formulas, and this one feels creamier and more hydrating than others, but for pigmentation, you can’t go wrong with this or the Rich Lip Color formula.

Bobbi Brown Flame Luxe Lip Color

Bobbi Brown Flame Luxe Lip Color

Bobbi Brown Flame Luxe Lip Color

Bobbi Brown Flame Luxe Lip Color

Bobbi Brown Flame Luxe Lip Color

Bobbi Brown Flame Luxe Lip Color

Bobbi Brown Imperial Red Luxe Lip Color

Bobbi Brown Imperial Red Luxe Lip Color

Bobbi Brown Imperial Red Luxe Lip Color

Bobbi Brown Imperial Red Luxe Lip Color

Bobbi Brown Imperial Red Luxe Lip Color

Bobbi Brown Imperial Red Luxe Lip Color

Bobbi Brown Bobbi Luxe Lip Color

Bobbi Brown Bobbi Luxe Lip Color

Bobbi Brown Bobbi Luxe Lip Color

Bobbi Brown Bobbi Luxe Lip Color

Bobbi Brown Bobbi Luxe Lip Color

Bobbi Brown Bobbi Luxe Lip Color