Zoeva Graphic Eyes Eyeliner ($7.50 for 0.04 oz.) is supposed to be a smooth, pigmented, long-wearing, and waterproof eyeliner. Overall, I liked the formula; it had good wear-time, buildable pigmentation (typically semi-opaque in one stroke), and enough creaminess that there wasn’t any tugging during application. Their color range was a little more unique from the shades I bought, but they also had some more typical shades like black, brown, etc.

Female Attraction is a muted, medium-dark navy blue with subtle cool tones (it looks like “warmer” blue, even though it is still cool-toned) paired with a matte finish. It had good pigmentation in a single pass, and the texture was creamy enough to glide easily but not smudge all over the place. The color wore well for eight hours on me before thinning. Melt Cosmetics Slate (LE, $19.00) is lighter, cooler (90% similar). Urban Decay Mainline (P, $22.00) is darker, brighter (90% similar). ColourPop DTLA (P, $7.00) is darker, cooler (85% similar). KVD Beauty Nerdrum (P, $19.00) is lighter, brighter (85% similar). Charlotte Tilbury Super Blue (Matte) (PiP, ) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

New Jewels is a bright, violet purple with lavender and purple micro-glitter. It had semi-opaque pigmentation in one stroke, while it was buildable to mostly opaque coverage. The texture was creamy enough for a comfortable, tug-free application. On me, the color wore well for nine hours, but there was some migration of sparkles over time. ColourPop Ho Ho (LE, $7.00) is less shimmery (95% similar). MAC Designer Purple (P, $15.00) is lighter, warmer (85% similar). Smashbox Nymph (P, $18.00) is darker, more muted (90% similar). Marc Jacobs Beauty (Grape)vine (P, $25.00) is less shimmery (90% similar). LA Girl Sequins (P, $4.49) is less shimmery, lighter, warmer (85% similar). Urban Decay Viper (P, $22.00) is less shimmery, lighter, warmer (85% similar). Urban Decay Voodoo (PiP, $22.00) is lighter, warmer (85% similar). KVD Beauty Homie (PiP, $10.00) is lighter (85% similar). Milani Perfect Purple (P, $6.99) is warmer (85% similar). MAC Wakanda Proud (LE, $25.00) is less shimmery, warmer (85% similar). Urban Decay Psychedelic Sister (P, $22.00) is less shimmery, lighter, warmer (85% similar). Marc Jacobs Beauty (Plum)age (60) (P, $26.00) is more shimmery, lighter, warmer (80% similar). MAC Cobalt Kohl (LE, $21.00) is less shimmery, darker, cooler (80% similar). Melt Cosmetics Utterly Alone (LE, $19.00) is less shimmery, lighter, brighter (80% similar). Urban Decay Empire (P, $22.00) is less shimmery, darker, warmer (80% similar). Urban Decay Vice (P, $22.00) is warmer (80% similar). Sephora Eccentric Diva (DC, $10.00) is lighter, brighter (80% similar). Urban Decay Ransom (LE, $22.00) is more shimmery, lighter (90% similar). See comparison swatches / view dupes side-by-side.

Nude Reflection is a medium, taupe brown with warm undertones and lighter taupe frosted shimmer. It had semi-opaque pigmentation in one pass, and I was able to build it to mostly opaque coverage with two to three layers. It was lightly creamy with good glide and even coverage when applied to the lower lash line. This was my personal favorite of the five I bought to try, but I live in a world that I feel is lacking in taupe eyeliner! The color wore well for eight and a half hours. Marc Jacobs Beauty Pewter Please (110) (LE, $26.00) is more shimmery, darker (95% similar). Urban Decay Mushroom (P, $22.00) is darker (90% similar). MAC It's Physical (DC, $16.00) is darker (90% similar). Chanel Perle de Lune (916) (LE, $34.00) is darker (90% similar). MAC Grey Tide (P, $17.00) is lighter, warmer (90% similar). Urban Decay Underground (DC, $22.00) is less shimmery, darker, warmer (90% similar). Urban Decay Pistol (DC, $22.00) is less shimmery, warmer (95% similar). Chanel Revelation (897) (LE, $34.00) is darker, cooler (85% similar). Fenty Beauty Moon Dunez (P, $22.00) is less shimmery, lighter, cooler (80% similar). Urban Decay Tiger's Eye (LE, $22.00) is more shimmery, lighter, cooler (80% similar). Urban Decay Hustle (P, $22.00) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Opulence is a slightly muted, medium-dark copper red with warm undertones and a satin finish. It had good color payoff in a single stroke. The texture was creamy, which made it easy to apply. It wore well for nine hours on me before thinning. I couldn’t think of any dupes for this one! ColourPop Sistas (LE, $7.00) is more shimmery, darker (90% similar). MAC Copper Field (LE, $16.00) is less shimmery, darker, cooler (90% similar). Urban Decay Fireball (P, $22.00) is more shimmery (95% similar). ColourPop Get Lucid (P, $7.00) is more shimmery (85% similar). Chanel Romance (955) (P, $34.00) is more shimmery, lighter (80% similar). Lethal Cosmetics Cue (P, $15.50) is less shimmery, darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Regency is a medium-dark, cool-ttoned violet purple with fine shimmer. It had sheer pigmentaiton in a single stroke, and it was much more emollient compared to the other shades–it had more slip. I was able to build-up the color to semi-opaque coverage with three layers of product, and it still wore well (eight hours), but it was the least pigmented of the five. MAC Wakanda Proud (LE, $25.00) is less shimmery, warmer (95% similar). KVD Beauty Roxy (P, $18.00) is less shimmery (90% similar). LA Girl Sequins (P, $4.49) is lighter, warmer (90% similar). Urban Decay Psychedelic Sister (P, $22.00) is less shimmery, darker (90% similar). KVD Beauty Homie (PiP, $10.00) is cooler (90% similar). Urban Decay Viper (P, $22.00) is lighter, warmer (90% similar). ColourPop Ho Ho (LE, $7.00) is darker, cooler (90% similar). Urban Decay Voodoo (PiP, $22.00) is less shimmery, lighter, warmer (90% similar). NARS St. Marks Place (P, $24.00) is darker, cooler (85% similar). Marc Jacobs Beauty (Grape)vine (P, $25.00) is less shimmery, darker (85% similar). Make Up For Ever I90 Iridescent Pop Purple (P, $21.00) is warmer (85% similar). Urban Decay Vice (P, $22.00) is more shimmery, darker, warmer (80% similar). Urban Decay Ransom (LE, $22.00) is cooler (90% similar). See comparison swatches / view dupes side-by-side.

See more photos & swatches!

Zoeva Female Attraction Graphic Eyes Eyeliner

Zoeva Female Attraction Graphic Eyes Eyeliner

Zoeva Female Attraction Graphic Eyes Eyeliner

Zoeva Female Attraction Graphic Eyes Eyeliner

Zoeva Female Attraction Graphic Eyes Eyeliner

Zoeva New Jewels Graphic Eyes Eyeliner

Zoeva New Jewels Graphic Eyes Eyeliner

Zoeva New Jewels Graphic Eyes Eyeliner

Zoeva New Jewels Graphic Eyes Eyeliner

Zoeva New Jewels Graphic Eyes Eyeliner

Zoeva Nude Reflection Graphic Eyes Eyeliner

Zoeva Nude Reflection Graphic Eyes Eyeliner

Zoeva Nude Reflection Graphic Eyes Eyeliner

Zoeva Nude Reflection Graphic Eyes Eyeliner

Zoeva Nude Reflection Graphic Eyes Eyeliner

Zoeva Opulence Graphic Eyes Eyeliner

Zoeva Opulence Graphic Eyes Eyeliner

Zoeva Opulence Graphic Eyes Eyeliner

Zoeva Opulence Graphic Eyes Eyeliner

Zoeva Opulence Graphic Eyes Eyeliner

Zoeva Regency Graphic Eyes Eyeliner

Zoeva Regency Graphic Eyes Eyeliner

Zoeva Regency Graphic Eyes Eyeliner

Zoeva Regency Graphic Eyes Eyeliner

Zoeva Regency Graphic Eyes Eyeliner